Why We Need to LOVE People and USE Things and NEVER the Other Way Around…
It might seem strange to see and hear a marketer writing about the need to show people love… After all – what has that go to do with marketing?
In reality, it has everything to do with it. You see, when people come to us as marketers they are literally placing their hopes and dreams for a beter, brighter, future for themselves and their loved ones in the palms of our hands.
And… if we treat that lightly – something dies on the inside of us and after a while, just like a corpse, it begins to stink.
Lets face it…
People aren’t stupid.
Even a dog knows if you like it – how much more a person!
We have all met people who have the ‘Love-People-Use-Things’ formula the wrong way around.
No matter how charismatic, talented and gifted these individuals are – there is something about them, isn’t there? that makes you feel strange and uneasy on the inside and, on a gut-level, you start to hear the warning bells ringing long before you see the fruit of their actions.
One immediate warning sign about such people is that they are often quick to run others down.
Another is that they lack substance and often are found doing what my good friend, James Yuille from MediaGlue.com.au calls, “Selling Hope to the Hopeless”
I have decided in my own business that I just won’t wast a single minute in giving my energy to negative people.
I refuse to associate with them, listen to or work for them.
Okay – lets look at the right way and the results it creates.
When you treat your role as a marketer as a sacred trust- when you appreciate the fact that people are trusting you to help grow their business and increase sales – it literally releases a flow of creativity that can ONLY happen when you truly have the welfare and prosperity of others in mind.
It creates clients that stick with you for years and makes for a wonderful life!
Love People – Use Things! You’ll Never Regret It!
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