Those of you who know me understand that I am a HUGE fan of Lead Generating Reports.
In fact, Online or Off they are a brilliant way to grow your busines and increase sales.
Why?
Becaue when you offer a Lead Generating Report from your website or offline advertising several things take place…
1. You ‘Position’ yourself and your business as the experts and ‘Peopleof Choice; in your industry.
2. You attract laser-targeted prospects. The reason is simple- only people who are interested in your ’7 Costly Mistakes Homeowners Make Choosing a Carpet Cleaner and How to Avoid Them…’ report will be people thinking of hiring a carpet cleaner.
3. You build an opt-in list! This one point alone is reason enough to offer LOTS of reports!
4. You get to share your ales story in a non-threatening way.
5. You get a very valid reason to follow up on prospects and clients.
6. You can make a time-limited deadline offer for people who place an order within X number of days
7. You create a marketing system that works for you so you don’t have to!
Want to see an example?
Here is a report I created for local businesses in my city.
http://chrisbloor.com/12WebsiteSuccessSecrets.pdf
Your questions, comments, feedback and suggestions are very, very welcome! Please post below…