7 Steps to Generate Leads on a Limited Budget…

I just received an email from a frustrated business owner who asked;

“How can I generate leads on a very limited budget?”

It’s a question I hear more and more these days.

It is a horrible position to be in. You need the leads to make money and you need money to get the leads.

Or do you…?

This Is What I Told Him:

1/ You need to create a simple 2 page website using a software like XSitePro I honestly believe that XSitePro is one of the best lead generating tools to hit the online community in the last 3 years. It takes 90% of the hard work out of creating a professional website. The first page on this site needs to be a simple Name Squeeze opt-in form.

2/ Next get yourself an unlimited auto responder account with Aweber.com and write a series of follow up messages explaining the benefits of owning your products and services.

3/ Register a keyword-rich domain name and install WordPress (available from wordpress.com) NOTE: use a service like http://www.BannersMall.com to create a professional looking header graphic for your site.

4/ Contact 100 people (via telephone) in your niche market and ask them to have a guest column on your new site.

Explain that they will be free to promote their products and services so long as they also provide you with interesting, original content.

5/ Publish their articles on your blog and submit their monthly articles to ezinearticles.com

6/ Write 3 original articles a day relating to your niche market and submit these at the same time.

7/ Use your blog to drive traffic to your XSitePro Name-Squeeze site.

The aim should be to make your blog an authority site relating to your niche. This takes time and that is one reason why you need to leverage on the talents of others. You will be pleasantly surprised at how helpful people are when you ask them for help in a polite manner.

A Possible Objection to the Above:

The first is… “But Chris, this will take a lot of time…”

And your point is?

If you have a healthy cash flow, then you can start seeing leads 20 minutes from now with any one of the Pay Per Click programs like Google Adwords.

But if money is tight – this is a viable alternative. The trouble is there are so many people that would rather sit like a stuffed potato night after night in front of the idiot box when they could be doing something to grow their business and change their hopeless situation.

Look at it this way…

Everyone in business is helped or hindered by three things:

1) Money

2) Time

3) Energy

Any time you are short on one of these three you have to increase the other two.

In other words,….

A lack of time means you will l need to use more money and energy.

A lack of energy means you will have to use more money and time.

A lack of money means you will have to use more energy and time.

These 7 steps are not a quick-fix but they do present a simple lead generating solution that virtually anyone can use to build up a steady flow of targeted traffic which in turn can generate sales leads on a consistent basis.

Like every idea, the things I have shared will only work in your business if you apply them.

Please post your thoughts and questions in a comment below…