After numerous angry phone calls at the Maroochydore High School in Queensland Australia faculty decided to record this answering machine message.

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Here is a little tool that can help you do just that!  It will create 100 offers for your business in 5 seconds or less!

Please tell me what you think about it in the comments box below!

Download It Here

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And it serves as a great object lesson that you can never truly succeed if you try to be something or someone that you know in your heart isn’t the real you!

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I’d like to help you if that is okay?

I can show you how to make your advertising and marketing stand out like a sore thumb and make your prospects:

• Stop!
• Pay Attention!
• And Take Action Now!

I’d like to give you a copy of my $147.00 93 page eBook The Copywriters Goldmine – 10,297 Words that Make Money.

This is the exact same resource that  I always have by my site when I sit down to write sales copy. Once you have it – you will never be at a loss for the right words to use in your advertising and marketing ever again!

You Can Download  Your Copy Here

Please leave a comment below  if you like it.

Please note – this post can be removed at any time so act now before I change my mind and remove this offer.

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1. Marketing
2. Lead Generation
3. Lead Conversion
4. And Follow Up

You need simple systems for each of these.

Without systems, you are just ‘Flying Blind’ and yet that is what most business owners do.

In my own business as a marketing consultant, I work with a select number of clients each year and the focus is always on these 4 issues.

Working with over 500 different companies has taught me that if any of these 4 areas are overlooked then sooner or later the wheels are going to fall off your Business.

If you need help with any of the above, please Contact Me - I’d love to help you ‘Systemize’ your business for stability and success!

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It is this: Stop trying to ‘Close the Sale!’

In fact, go and get all those ‘Closing Techniques’ books, courses, DVD’s and CD’ that are gathering dust on your shelf and throw them away.

Okay now that you have gotten rid of all those sneaky closing techniques – what the heck do you do?

Dead simple.

You start opening relationships with people and providing solutions to their problems.

Solutions based selling is easy. It has none of the pressure and stress of  yesterdays selling.

Ask anyone who has tried it and they will quickly tell you that they would never go back to ‘Closing Techniques’ ever again.

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Sadly in life and in business many people are quick to make judgements without a full knowledge of the situation at hand.

As a marketer I have dealt with literally tens of thousands of people worldwide both face to face as clients, in seminars and via my various ezines.

I have learned a very valuable lesson: “Don’t Believe Everything That You Here!”

Or as one of my business buddies likes to say: “What are the FACTS, Jack?”

Stop and ask yourself that question next time you are faced with a situation that requires you to exercise judgement. It could save you from looking like a fool down the track…

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What’s your first thought when writing a marketing piece?

If you’re like most people, you start by asking some variation of the following question:

How can I create a sale?

If this is similar to your question, you may want to re-think your process.

Although the sale is the end-result, there are many crucial steps you must take before you can convince your prospect to loosen the choke-hold on his wallet and pay for your product or service.

You need to grab his attention … build credibility … establish trust … demonstrate value … create a compelling offer … provide reasons why it’s critical that your prospect take action right now …

When you think about making a sale, your focus is completely on you – and that’s a big mistake.

Instead, step inside your prospect’s brain. I guarantee there’s at least one question floating around that mushy mass of macromolecular matter:

What’s in it for me?

Our brains are hard-wired to seek solutions to this question. When you provide answers, the desire for your product or service grows.

I recently read Drew Eric Whitman’s book, “Ca$hvertising.” In one chapter, the long-time copywriter explains how he drives home this point during his workshops. He pairs up participants and asks one person to play the role of the seller, while the other serves as a prospect.

The seller starts by explaining a feature of his product or service. Whitman (without the “seller” knowing) instructs the prospect to respond by saying, “BIG DEAL! What’s in it for me?”

The seller – who has to begin a response with “You benefit by …” – must then dig deeper for a stronger reason why the product or service is worth the prospect’s money.

As the exchange between the two people develops, true benefits are revealed.

For example, let’s say you sell office phones. A feature could be the one-touch mute button.

Now imagine a prospect forcefully shouting out, “BIG DEAL! What’s in it for me?”

Well, you benefit by being able to instantly eliminate outside noise, especially if you work from home and your 3-year-old daughter enjoys interrupting conference calls with your highest-paying client.

By simply answering “What’s in it for me?” you can easily transform a lackluster feature into a sale-driving benefit. The more responses you provide, the greater demand you build for your product or service.

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In reality, it has everything to do with it. You see, when people come to us as marketers they are literally placing their hopes and dreams for a beter, brighter, future for themselves and their loved ones  in the palms of our hands.

And… if we treat that lightly – something dies on the inside of us and after a while, just like a corpse, it begins to stink.

Lets face it…

People aren’t stupid.

Even a dog knows if you like it – how much more a person!

We have all met people who have the ‘Love-People-Use-Things’ formula the wrong way around.

No matter how charismatic, talented and  gifted these individuals are – there is something about them, isn’t there? that makes you feel strange and uneasy on the inside and, on a gut-level, you start to hear the warning bells ringing long before you see the fruit of their actions.

One immediate warning sign about such people is that they are often quick to run others down.

Another is that they lack substance and often are found doing what my good friend, James Yuille from MediaGlue.com.au calls, “Selling Hope to the Hopeless”

I have decided in my own business that I just won’t wast a single minute in giving  my energy to negative people. 

I refuse to associate with them, listen to  or work for them.

Okay – lets look at the right way and the results it creates.

When you treat your role as a marketer as a sacred trust- when you appreciate the fact that people are trusting you to help grow their business and increase sales – it literally releases a flow of creativity that can ONLY happen when you truly have the welfare and prosperity of others in mind.

It creates clients that stick with you for years and makes for a wonderful life!

Love People – Use Things! You’ll Never Regret It!

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