An Inside Look at a Business Designed to Help You Make $20,000 to $50,000 a Month…
Today we are going to take a closer look at what a high-ticket product looks like from the client’s perspective.
Again, we will use the example of the package I am currently offering at: www.YourMarketingAudit.com/opportunity
We designed this package to help people become a sought-after
- Business Consultant
- Business Coach
- Marketing Consultant
- Or to help them see more sales, cash flow and profits if they already are one of the above.
There are 7 Points To Cover:
1. YOU MUST CREATE COMPELLING BENEFITS FOR THE END USER
Because literally everything stands or falls right there! In our case we have created a complete, done-for-you ‘Business in a Box’ specifically designed to help someone see $20,000 to $50,000 a month in sales.
2. NEXT COMES LEAD GENERATING TOOLS AND SYSTEMS.
In order to help people reach these income levels, we have created a raft of lead generations tools that come branded with the coach, consultant or marketers name/business details.
– – 14 Lead generation Videos
– – 10 Checklists
– – Our client also receive the rights to a couple of top-quality courses [almost 500 pages]
The idea behind these is that they are used to ‘Move the Free Line’ in other words; these make fantastic gifts to give to a potential client at first, second or first contacts.
Our buyers also receive a direct-mail letter designed to attract serious leads. As a Copywriter people pay me tens of thousands of dollars to write copy for them so this one thing alone would cost them more than their investment in this entire package.
NOTE: We place huge emphasis on building the ‘Know, Like and Trust’ factor in all marketing activities.
This involves: Positioning the consultant, coach or marketer as the ‘Expert of Choice’ in their market. Because nobody feels compelled to seek out the wise man or woman at the BOTTOM of the mountain!
NOTE: These are all ‘Done For You’ products, which is a huge selling advantage.
Most people absolutely love the idea of saving time and money [not to mention avoiding the stress] involved in product creation… Next Comes Identifying Solutions.
IMPORTANT: If you were to put a gun to my head and ask me to reveal the number one thing I have discovered in 16 years as a full-time copywriter and marketing consultant, it is this:
People Buy Solutions!
And so in our package, people receive the rights to use our unique:
101-Point Marketing Audit [Assessment]
How This Works:
You simply sit down with a client over Skype, on the phone or face to face and walk them through a series of 101 diagnostic questions designed to create a laser-accurate picture and understanding of exactly where the business is now in regards to marketing and the specific steps the owner needs to implement in order to experience the fulfillment of their specific goals and outcomes.
Note: This is a 100% pitch-free process. But in my own experience it has converted at an astonishing 70 to 80%
Why Does This Work?
Solutions! Solutions! Solutions!
More and more we are operating in a marketplace here people seriously don’t want to be ‘sold to’ and they’ll ditch you in a heartbeat if you try.
And yet more and more so-called ‘experts’ continue to push old-fashioned, outdated and ineffective ‘Closing’ techniques.
FACT: Yesterday’s methods just won’t cut it with today’s marketplace.
FACT: People don’t want your techniques; they want to see, hear and feel that you possess genuine, heartfelt integrity.
FACT: More and more they just want you to just cut the hype and get to the point.
FACT: They want you to answer the WIIFM? “What’s In It For Me?”
And so in the process of walking a prospect through our 101-Point Marketing Audit we simply get to know more about their business, share a few solutions [based on their answers] and by the end both parties have a much deeper understanding of the business.
3. NEXT COMES LEAD CONVERSION.
Because a sale ISN’T a sale until the money is in your bank.
HOW OUR PACKAGE HELPS TO CONVERT LEADS.
The average business owner will have 35 to 40 areas in their business that they will have agreed they should be doing something about.
And this is where the magic comes in…
You see, the very last thing anyone wants is for you to say:
“Well, John/Mary, when we spoke the other day we identified 45 things you need to fix in your marketing. Here’s our proposal to fix them all!”
Do that and… they will be running for the hills faster than you can bli
So here’s what we do instead:
“John/Mary as you know, when we spoke the other day and went through the marketing audit, we identified 45 areas in your business where you felt you really need to be doing something. But lets face it, the last thing you’ll feel like doing is trying to fix everything at once.
“And so what I have
done is included a simple proposal to fix the top 5 [sometimes 7] things that are going to have the biggest impact on helping you see the outcomes you desire.”
“So why don’t we get these out of the way first and then come back and look at the other areas?”
NOTE: The above script has seen me use this audit package to create over $750,000 in sales.
We also teach how to create proposals that ‘Give the prospect ownership’ of what is on offer [But that is clients’ only stuff].
4. TRAINING, TOOLS AND SUPPORT
Our clients receive immediate access to several thousand dollars worth of valuable training that covers a vast number of topics.
They also receive access to valuable stand-alone membership websites.
They also get a session with me working personally on their business.
We also provide in-depth training in regards to using the 101-Point Marketing Audit.
Training also covers:
- Lead Generation
- Lead Conversion
- Video Marketing
- Email Marketing
- Social Media Marketing
But it doesn’t stop there…
5 . WE INCLUDE ON-GOING TRAINING TEMPLATES AND TOOLS
These come in the form of checklists, expert interviews, ready-to-be-branded videos for lead generation and much more.
NOTE: As ours in a truly ‘evergreen’ niche [there are always people entering this market] we genuinely envisage the value of this to grow and grow to staggering proportions.
6. DONE FOR YOU SERVICES OUR BUYERS CAN COMMISSION AND ON-SELL FOR A SERIOUS PROFIT
They can offer the following services and outsource them to us.
We and our team do all the work and they simply add their mark up.
- Blog Design
- Business Planning
- Content Marketing
- Direct Mail
- Email Marketing
- Facebook Marketing
- Google Adwords
- Internet Marketing
- Lead Generating Reports
- Lead Generation Systems
- Marketing Systems
- Membership Websites
- Sales Funnels
- Sales Training
- Social Media Marketing
- Voiceover Work
- And much more!
7. EXCEPTIONAL VALUE FOR MONEY
Because people love and appreciate this most of all.
There you have it. This is what our own ‘High-Ticket’ package looks like to a potential client.
As you can see, it really has been created to function as a complete ‘Business in a Box’ and is worth every last penny of the current $14,000 investment our clients make to get access to it.
The aim is to give them everything they need in order to go out and get high-ticket clients.
Check out our quick video here: www.YourMarketingAudit.com/opportunity