Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 1]
The money is in the list. It is the ‘Mantra’ of the IM crowd and to hear them speak it is dead easy.
But if you’ve ever tried to build a profitable mailing list, you know it’s a whole lot easier said than done. Just look around, and you’ll see plenty of other marketers who might be able to get some decent subscriber numbers, but they can’t seem to turn these subscribers into money in the bank.
If you’re having the same sort of troubles, then you’re going to love this article.
That’s because you’re about to discover 5 steps to building profitable mailing L.I.S.T.S. Here’s what you’re about to learn:
• Secret 1: Learn About Your Market
• Secret 2: Instill a Sense of Belonging
• Secret 3: Sell Without Fear or Apology
• Secret 4: Track and Test
• Secret 5: Segment Your Lists
By the time we are done, you’ll know how to create a more responsive list and get more opens, more click-throughs and more sales than ever before.
Let’s jump in…
===> Secret 1: Learn All You Can So You Truly Know Your Market
Imagine for a moment if you built a list of people who were World Cup Rugby fanatics. But then you send off emails promoting quilting patterns and cupcake recipes.
How well do you think you’d do?
Yeah, that’s right – you’d probably get a whole bunch of people unsubscribing. Most folks would stop reading your emails since the recipes and quilting topics don’t interest them. It would be a miracle if you received even one sale.
People do utterly stupid stuff almost as silly as this all the time.
And yet to a lesser degree you might be making this mistake right now. That is, you might be sending out content and ads without truly understanding who your market is and what they want.
Let me give you a more common example, one that I’ve seen on several occasions…
Every now and again I receive emails from internet marketers that start out with “Hey, Dude.” [My God, I HATE this!]
Tell you what, the marketer who does this going to exclude a whole lot of people from his list, including:
• Men over 30-ish.
• Professionals of any age who don’t like the informality of “dude.”
You know what?
“Hey, Dude” might be an okay greeting if your list is comprised of young men age 16-24 who like to surf or skateboard. But when you’re sending out this sort of greeting to a supposedly ‘professional’ list of business owners, you’re just driving down the response rate of your lists.
Why Does This Matter to You?
Because if you seriously intend to build a responsive list, then you better discover as much as you possibly can about your market.
Things You Need to Discover:
– – Gender.
– – Age.
– – How they process information [Visual, Kinesthetic, Auditory]
– – Where they live.
– – Their education level.
– – Books they read.
– – Technology they use.
– – Where they hang out online.
– – How much money they make.
– – What sort of jargon they use.
– – Their jobs/career/business.
– – What they like to do in their free time.
– – What their problems are.
– – What frustrates them.
– – What makes them afraid.
– – What motivates them.
– – What sort of products they’ve tried to use to solve their problems.
– – What sort of products and services they’re already buying.
– – What they ate for breakfast this morning. 🙂
SIDEBAR: Okay, maybe you don’t have to figure out what they ate for breakfast, but you get the idea here. 🙂
Once you know these things, you’ll be able to send out content that really ‘resonates’ with your subscribers and speaks directly to them.
And you’ll be able to send out promotions for products that they’re fairly certain to buy.
So how do you figure out all this stuff about your market?
First off, you can survey your market to learn more about their needs, wants and problems. But just know that surveys can return skewed results. That’s because what people say and what they do can be two different things.
Secondly, you can learn a lot about your market by rolling up your sleeves and doing some market research. Simply visit popular marketplaces like Amazon.com and Clickbank.com, search for your keywords (such as “car restoration” or “bodybuilding”), and find out what your market is already buying.
Once you know what they’re already buying, then you can do three really simple things:
1. Give them content on these topics.
2. Share affiliate links promoting the products they’re already buying.
3. Create your own similar products.
In order to really get inside your prospects’ heads, you need to spend some time with them. Best way to do this (whenever possible) is to become part of the target market for a while.
For example, if your target market consists of hydroponic gardeners, then you ought to start your own hydroponic garden so that you truly understand your market’s needs, frustrations and wants.
What’s more, you need to get in amongst your target market and really spend some time listening to them (or reading their conversations). That’s right, you can start eavesdropping on your market. Here are good places to do it:
• Niche forums.
• Facebook groups.
• Discussions on niche-relevant Facebook Pages.
• Discussions on blogs.
• Comments on niche-relevant videos on YouTube.com.
• Reviews of popular products on sites like Amazon.com.
• Questions and answers on sites like Quora.com.
The more time you spend learning about what your market wants and needs, the easier it will be for you to connect with your subscribers. You’ll create better content, send better offers, and start making more sales.
[Continued in Part Two]