Truth About Marketing, Lead Generation, Lead Conversion and Follow Up…
In your business you need to focus on four things:
- Marketing
- Lead Generation
- Lead Conversion
- And Follow Up
You need simple systems for each of these.
Without systems, you are just ‘Flying Blind’ and yet that is what most business owners do.
In my own business as a marketing consultant, I work with a select number of clients each year and the focus is always on these 4 issues.
Working with over 500 different companies has taught me that if any of these 4 areas are overlooked then sooner or later the wheels are going to fall off your Business.
If you need help with any of the above, please Contact Me - I’d love to help you ‘Systemize’ your business for stability and success!
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Why Your Marketing Doesn’t Work and Mine Does…
When it comes to marketing, I’ll bet I have a special word word that makes getting new business easy whilst many of you reading these words would rate lead generation right up there with learning Chinese Algebra or doing handstands on a tightrope.
My special word?
SYSTEMS!
Get the right systems in place and lead generation becomes easy and predictable. What about you? Does the thought of getting new leads for yor business make you go weak at the knees… or do you have your own simple systems that work like little demented popcorn machines on steroids?
Because if you haven’t, why not use the simple form below and share your situation with me?
Include a contact number and I’ll arrange a time to have a quick chat and share a few simple ideas that will help take the pain and frustration out of lead generation…
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Lead Generating Reports as a Marketing Tool…
Those of you who know me understand that I am a HUGE fan of Lead Generating Reports.
In fact, Online or Off they are a brilliant way to grow your busines and increase sales.
Why?
Becaue when you offer a Lead Generating Report from your website or offline advertising several things take place…
1. You ‘Position’ yourself and your business as the experts and ‘Peopleof Choice; in your industry.
2. You attract laser-targeted prospects. The reason is simple- only people who are interested in your ’7 Costly Mistakes Homeowners Make Choosing a Carpet Cleaner and How to Avoid Them…’ report will be people thinking of hiring a carpet cleaner.
3. You build an opt-in list! This one point alone is reason enough to offer LOTS of reports!
4. You get to share your ales story in a non-threatening way.
5. You get a very valid reason to follow up on prospects and clients.
6. You can make a time-limited deadline offer for people who place an order within X number of days
7. You create a marketing system that works for you so you don’t have to!
Want to see an example?
Here is a report I created for local businesses in my city.
http://chrisbloor.com/12WebsiteSuccessSecrets.pdf
Your questions, comments, feedback and suggestions are very, very welcome! Please post below…
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The Fiendishly Clever “Open Loop” Trick That Always Increases Sales…
FACT: Most business owners are good at what they do - they just ome unstuck when it comes to marketing what they do.
And because of this they generally create dead, dull, marketing and advertising materials.
But it doesn’t have to be that way.
With just a little bit ofthought, you can create advertising and marketing that stops prospects dead in their tracks.
Like This: Try creating articles, adverts, reports and videos for your website and for your offline advertising that “Opens a Loop” in your prospects minds.
Like this:
The above is an example from my Lead Generating Reports website.
You can see ‘Instantly’ how powerful the ‘Open Loop’ technique is can’t you?
Well, now you can start to use it in your own business…
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7 Steps to Generate Leads on a Limited Budget…
I just received an email from a frustrated business owner who asked;
“How can I generate leads on a very limited budget?”
It’s a question I hear more and more these days.
It is a horrible position to be in. You need the leads to make money and you need money to get the leads.
Or do you…?
This Is What I Told Him:
1/ You need to create a simple 2 page website using a software like XSitePro I honestly believe that XSitePro is one of the best lead generating tools to hit the online community in the last 3 years. It takes 90% of the hard work out of creating a professional website. The first page on this site needs to be a simple Name Squeeze opt-in form.
2/ Next get yourself an unlimited auto responder account with Aweber.com and write a series of follow up messages explaining the benefits of owning your products and services.
3/ Register a keyword-rich domain name and install WordPress (available from wordpress.com) NOTE: use a service like http://www.BannersMall.com to create a professional looking header graphic for your site.
4/ Contact 100 people (via telephone) in your niche market and ask them to have a guest column on your new site.
Explain that they will be free to promote their products and services so long as they also provide you with interesting, original content.
5/ Publish their articles on your blog and submit their monthly articles to ezinearticles.com
6/ Write 3 original articles a day relating to your niche market and submit these at the same time.
7/ Use your blog to drive traffic to your XSitePro Name-Squeeze site.
The aim should be to make your blog an authority site relating to your niche. This takes time and that is one reason why you need to leverage on the talents of others. You will be pleasantly surprised at how helpful people are when you ask them for help in a polite manner.
A Possible Objection to the Above:
The first is… “But Chris, this will take a lot of time…”
And your point is?
If you have a healthy cash flow, then you can start seeing leads 20 minutes from now with any one of the Pay Per Click programs like Google Adwords.
But if money is tight – this is a viable alternative. The trouble is there are so many people that would rather sit like a stuffed potato night after night in front of the idiot box when they could be doing something to grow their business and change their hopeless situation.
Look at it this way…
Everyone in business is helped or hindered by three things:
1) Money
2) Time
3) Energy
Any time you are short on one of these three you have to increase the other two.
In other words,….
A lack of time means you will l need to use more money and energy.
A lack of energy means you will have to use more money and time.
A lack of money means you will have to use more energy and time.
These 7 steps are not a quick-fix but they do present a simple lead generating solution that virtually anyone can use to build up a steady flow of targeted traffic which in turn can generate sales leads on a consistent basis.
Like every idea, the things I have shared will only work in your business if you apply them.
Please post your thoughts and questions in a comment below…
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