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Category: Lead Generation

If You Want to Grow Your Business, Let’s Talk…

If You Want to Grow Your Business, Let’s Talk…

marketing strategy Chris BloorYOUR PROBLEM: Just about everything you have been taught about marketing [both online and off] simply isn’t true.

Let’s face it, you already know that. Because if it was, you would be seeing and experiencing much better results, wouldn’t you?

And worse still, listening to bad advice a small fortune. It can be very confusing though, can’t it?

There’s your website, social media, email marketing, the list seems to go on and on and you are too busy running your business to waste hours trying to learn all this stuff.

YOUR SOLUTION: I can help you create simple marketing systems, using street-smart marketing strategies that are working right now in 2016 and show you how to use them to attract new sales leads day in and day out.

I would like to offer you a one-on-one marketing strategy session where we create a complete marketing strategy for your business.

MY PROMISE: You will be left with ‘Absolute Clarity’ as to the specific steps you need to take when it comes to marketing your business. No fluff. No filler. Just  slew of brilliant, easy-to-apply ideas to explode your sales, cash flow and profits.

Your investment is just $997 Limited Time Offer $497

Just pop your details in the form below and I’ll be in touch with you ASAP.

Powered byEMF Web Form

 

26 Sales Funnel Questions

26 Sales Funnel Questions

sales funnels
When it comes to creating effective sales funnels, experts agree that you must answer these all-important questions…

26 Sales Funnel Questions…

Some business owners create a product, sell it, and then brainstorm their next product.

But the smart ones are always thinking several products ahead.

They don’t just brainstorm a product idea. Instead, they brainstorm an entire sales funnel.

Are you unsure of how to do that?

These questions should help you get a handle on it…

What we’re going to do is start at the entry point of the funnel and work our way through bigger and more expensive products.

Answer these 26 questions to help you plan your sales funnel…

1. Will you have a free entry point into your sales funnel?

2. What type of product will you offer as a lead magnet (AKA, the freebie used to get people onto your mailing list. Report. Checklist. Webinar. VSL)?

3. What offer will you promote from within the lead magnet? [your entry-level product]

4. How much will the entry-level product cost?

5. How will this free product naturally lead people to purchase a paid product?

NOTE: In other words, this is where you plan how to create a *useful-yet-incomplete lead magnet that turns your readers or users into buyers.

For example, you might offer a free report that provides 7 Powerful Tips for Lead Generation.

To learn more, people would need to purchase the paid product to get access to a complete Lead Generation Course.

* Useful Yet Incomplete. HUGE emphasis on the ‘Useful’ [Make your Free Stuff better than the competitions Paid Stuff!]

6. What type of initial autoresponder series will you upload to help convert subscribers into customers?

Specifically:

7. What primary offer will you focus on promoting?
8. What secondary offer will you promote?
9. How many messages in your initial series?
10. What is the content of these messages?

(E.G., “Five keys to Effective Lead Generation” which is five emails that each share a secret and include an offer to get happily involved with your paid product.)

NOTE: I recommend This Autoresponder

11. Will you use soft sell, hard sell, or a combination across the series?

12. What other low-priced entry-level products will be in your sales funnel? List them all here along with their cost. Be sure to note whether these are one-time fees or residual fees (such as monthly membership fees). Generally, these are products that cost from a few dollars to $97

13. What mid-level products will you put into your sales funnel?

These are product that range in price from about $297 to $997.

14. What high-price (premium) products will you put into your sales funnel?

These are products that cost from $11997 on up.

15. What entry level services will you offer?

16. What mid-level priced services will you offer?

17. What high-priced services will you offer? (E.G., coaching and consulting.)?

Go through each of your products and answer these questions:

18. What will you cross-promote from within each product?

19. What will you upsell on the order form?

20. What will you promote from the thank you/confirmation page?

21. What will you promote in the follow-up series of emails you send to customers?

22. What will you promote from within any associated membership sites, forums or other groups?

23. What will you promote during live events?

24. What affiliate offers will you promote from within your sales funnel? List the products, their prices, and your commission rate.

25. Will you be shipping any physical products? If so, what will you promote in the “ride along” flyer that you include in all shipments?

26. Do you have any joint venture partners with whom you’ve agreed to do co-endorsements?

This includes swapping product recommendations and links:

• Within products.
• On newsletter thank-you pages.
• Within the newsletter emails.
• Within lead magnets.
• On paid-product thank you pages.
• Within the paid products themselves.
• On ride-along flyers.
• In follow up emails.
• In upsells.

If you’ve made these sorts of co-endorsement arrangements, list the following:

• Where your product recommendations will appear on their sites.
This will help you to decide the best product for them to promote. You want to choose something that is as closely related to their product or service as possible.

• Where their product recommendations will appear in your sales funnel.
This is important so that you don’t have areas on your site where you have a circus of advertisements. (You want to help people, not overwhelm them with pitches.)

Now that you’ve done a rough outline of your sales funnel, it’s time to fine-tune it. Go back and look at your list of products. Ask yourself if they naturally lead into each other. In other words, are they tightly related so that someone who orders the entry level product will naturally also want the mid-prices and premium products as well?

If there isn’t a natural flow, then go back the drawing board and fine-tune the funnel.

Here’s a simplified example.

Let’s suppose you’re selling blogging information. Your products might include:

• A variety of basic entry-level and mid-priced products which give people the basics of setting up a blog, driving traffic to it, creating content and monetizing it.

• A big-ticket homestudy course that offers in-depth and advanced training. This could even be a physical product, which tends to increase the perceived value.

• A one-week premium eclass that includes personal coaching.

• A membership site where people get access to new themes, blog plugins, PLR content and article templates.

• Ghostwriting services for content. (You don’t have to do it yourself – you can be the “middleman,” where you subcontract out these services to a group of reputable writers on your team.)

As you can see, anyone who enters the funnel at any point is likely to want to purchase additional products since they’re all closely related, and they naturally lead to each other.

That’s just one example. No matter what niche you’re serving, you should seek to create a similar suite of products, and then actively cross-promote these products from within various points in your sales funnel.

NOTE: Need help? reach out to me: Yes please! I need help with my sales funnel…

Do These 7 Things to See More Sales [Part 1]

Do These 7 Things to See More Sales [Part 1]


See More Sales
Do These 7 Things to See More Sales
 [Part 1]

In order to get inside your prospects’ heads, you need to know as much as possible about them.

1. To Understand Your Target Market, Become One of Them.

In other words, do the things your target market does, which will help you understand their problems and motivations.

For example, if they are bodybuilders, then take up bodybuilding for at least a few weeks.

2. “Eavesdrop” on Their Conversations.

Spend some time reading or listening to the conversations people are having in your market.

A good way to do this is to join niche-relevant forums, Facebook groups and other online communities.

You can also join offline groups. For example, if you’re catering to gardeners, then read online gardening discussions, plus join an offline gardening groups.

3. Study Product Reviews.

A good place to do this is on Amazon.com. It will give you a good idea of what your market wants and what frustrates then about the current solutions.

4. Invest Time Digging Deeper in Your Market Research.

Go to Google and research your market. Sometimes you may find that the government, a university or even an industry leader has compiled information about the market.

For example, if you run a search for “dog owner market research,” you’ll find data compiled by groups such as the American Veterinary Medical Association and others.

5. Interact With Your Market.

Instead of just eavesdropping on your market as mentioned earlier, the key here is to start talking to your market within online communities as well as offline.

  • Ask questions.
  • Ask follow up questions.
  • Ask MORE questions.
  • Ask the RIGHT questions*

Get a good feel as to what’s important to people in your niche.

6. Survey Your Market Formally.

Another way to learn more about your market is by having them fill out a survey. Just be sure that you don’t skew the answers by asking leading questions. You may consider asking open-ended questions (rather than multiple choice) so that you don’t force answers into narrowly defined categories.

TIP: You can use a tool like www.surveymonkey.com to create your survey. Then distribute the link to your own visitors and subscribers, as well as on niche forums, Facebook groups, and blogs. Be sure to ask permission first if you don’t own the platform.

7. Create a Customer Profile.

Once you know as much as possible about your target market, then write down everything you know about them.

This includes:

  • Age.
  • Gender.
  • Where they live.
  • Income.
  • Education level.
  • Hobbies.
  • Problems.
  • What solutions they use for these problems.
  • Their perceived shortcomings with these solutions.
  • Fears.
  • Desires.
  • What motivates them.

And so on. Basically, list every demographic and characteristic you know about your ideal prospect.

NOTE: Never ‘assume’ that you know what someone is thinking, feeling or planning. Never think you know all the answers. Always be open to others telling you what they really want.

These things might not be ‘sexy’ or exciting.

But they are 100% essential if you seriously intend to see more sales.

* I Strongly suggest that you immediately grab a copy of Noah St John’s The Book of Afformations [Available on Amazon]. It will absolutely transform the way that you ask questions forever.

In Part 2, we’ll look at how to use this information to really connect with people in such as way as to build the “know, like and trust” factor.

Are You Looking for Expert Help With:

  • Marketing?
  • Lead Generation?
  • Sales Funnels?
  • Graphics?
  • Videos?
  • Sales Letters?
  • Membership Websites?
  • Facebook Group Marketing?
  • Copywriting?
  • Website?

If so, lets talk! Contact Me Today

Lead Generation Made Easy

Lead Generation Made Easy

lead generation made easySimple Lead Boxes are one of the most powerful tools ever created for attracting laser-targeted clients to your business.

Hare Are 8 Reasons Why I Absolutely Love Them:

1. They Work Week-in – Week-Out to Grow Your Business.

They don’t call in sick

They never ask for a pay-rise

They operate as a system [they work so you don’t have to]

You can use them to mine online gold with an offline shovel

2. They Are Very Versatile.

You can use them to get leads for almost any kind of business.

  • Accountants
  • Air-conditioning
  • Coaching
  • Consulting
  • Copywriting
  • Bathroom Renovation
  • Health and Fitness
  • Home Business
  • Network Marketing
  • Seminars
  • Weight Loss
  • Roof Restoration
  • Double Glazing
  • Courses
  • Membership Websites
  • B2B Services
  • B2C Services
  • Web Design

The list is virtually endless!

3. They Are Very Low Maintenance.

Checking each week – replacing pens and Entry Forms – too easy!

4. If They Are ‘Done Correctly’ They Hand You Amazing Information.

THINK: Place a few tick boxes on the order form:

I am also interested in: [Copywriting, Video Marketing, Social Media etc.]

5. Easy to Get Placed and You Only Need a Few to See Great Results!

I have personally NEVER had to use more than eight boxes. In fact, I have even had to go and remove few because I was getting too many responses at once.

6. Your Offer and Image is 100% Vital.

You need to make it something amazing!

Think: “What does my target market want above anything else?” And give that as your prize!

Why?

Because you will have a bucketload of others who give you their details who want the exact same thing!

7. Your Skype or Phone Script Needs to Be Spot On.

You MUST understand the process of the sale!

You MUST know what to say and how to say it.

[Hire me if unsure 🙂 seriously!]

8. Have an AMAZING Offer for Your Second Prize

Give every single person who didn’t win the main prize something utterly amazing.

If it were me, I would offer free membership to a paid website.

I would also offer a quick consult at no cost.

Lead Boxes!

I love them!

NOTE: Where and How to get them placed is reserved for ‘Clients-Only’ and is the best part of all [Very easy when you know what to say]

Need help? Speak to me!!

Are You Asking Clients Out on the Date From Hell

Are You Asking Clients Out on the Date From Hell

lead generation ideasImagine for a moment that a guy asks a girl out on a date and the conversation goes something like this…

Him: I was wondering if you would like to go out on a date with me this Saturday night?

Her: Sure, what do you have in mind?

Him: Well I normally cut my toenails on the first Saturday of the month and I wondered if you could give me a hand with that? And then afterwards, I always pick up the dog poop from the back yard [I have 4 dogs – really vicious Pit Bulls and you just cannot imagine the HUGE pile of poop they deposit in a week]

Her: Ummmm actually I just remembered that I am moving to live in Australia [READ: To get as far away from you as I possibly can!] this weekend. So if it is okay, ask me again in about 10,000 years!

Think that is funny?

Have you seen your marketing recently?

Now lets Imagine something totally different:

Him: I was wondering if you would like to go out on a date with me this Saturday night?

Her: Sure, what do you have in mind?

Him: Well I know you absolutely love Michael Bublé music and I managed to get free tickets to his concert and an invite to have dinner with him after the show!

In fact, I know your Mom and sisters all love his music, so I got tickets for them too!

Her: Wow! That would be TOTALLY awesome! Yes please!

THE LESSON: When your offers remind people of helping people cut their toenails or pick up half a ton of dog poop, they won’t buy your stuff!

Need Help Creating Killer Offers for YOUR Business?

Speak to me!

Why Your Marketing ISN’T Working

Why Your Marketing ISN’T Working

Lotto-Ticket

Are You ‘Playing the Lottery’ When it Comes to Your Marketing? 

FACT: An effective sales funnel depends ENTIRELY on your ‘MWR’ [Most Wanted Response].

This is exactly where 99.9% of people stumble.

They treat marketing exactly the same way as buying a ‘scratch and match’ ticket.

They don’t have a clue if what they are doing is going to be a winner.

They just ‘hope’ like crazy it will work.

For example: When I walk people through our marketing audit and ask them:

“What is your most wanted response from this website?

They give me a TOTALLY blank look as if I had just asked them to solve a VERY complicated equation in Chinese Algebra, standing  on their head, while balancing a very hyper-active monkey on their ear, drinking a glass of milk and yodeling ‘God Save the Queen’ backwards!

MOST folk don’t even know ‘why’ they built there site to begin with, most marketers [and sad to say most copywriters] never bother to even ask.

EXAMPLE: When people visit your website, do you want them to:

– – Pick up the phone and call you?
– – Download your free report?
– – Buy something?
– – Watch a video?
– – Book a seat in your next webinar?
– – Subscribe to your ezine?
– – Join in a conversation?
– – Join your Facebook group?
– – Get Educated?
– – Join your membership site?
– – See, hear or watch proof of satisfied clients?
– – Accept you as the experts and people of choice in your niche?
– – Fill in a survey?
– – Take a Quiz?
– – Talk to you on Skype?
– – Download your app?
– – Find good information and start to know, like and trust you?
– – Ask a question?
– – Request a free or paid consult?

And… VERY Important: What emotions do you want them to feel?

NOTE: There are 270 emotions that make money! [I know I literally wrote the report]

I could go on and on but unless people know their MWR the sales funnel will always struggle.

Lead Generation for Serious Business

Lead Generation for Serious Business

7 Tips for Better Lead Generation

If You Seriously Want to Grow Your Business… [part 1]

I have been giving some of my time away on Facebook to help folk fix their #1 Marketing Problem and it has become very obvious that many people are just not living in reality.

In fact, MOST people don’t seem to have a clue when it comes to what constitutes effective marketing.

Either that or they have been smoking some very strange stuff!

Here are 7 things that you MUST get right if you want to succeed in business.
——————————————————-
1. You MUST Get the Copywriting Sorted!
——————————————————–
Sorry but you are NEVER going to make it with copy that sends prospects to sleep. If your sales copy doesn’t reach off the page and grab your readers by the throat – you are sunk.
NOTE: The bottom line is that not even the best Copywriters hit a home run every time but almost 99.9% of the folk who try to write their own copy do a terrible job.
———————————————–
2. You MUST Have a Sales Funnel!
———————————————–
As a Business Consultant, I like to use Lead Generating Reports and Skype. And of course, Facebook is a powerful source of quality leads IF it is dome right.
——————————–
3. You MUST Advertise!
——————————–
Think of your advertising in terms of planting seeds for a future harvest.
No seed = no harvest.
Little seed = little harvest.
Some places to plant seed are:
Google AdWords
Facebook Ads
YouTube Ads
Twitter Ads
Direct Mail
And it is important that you plant good seed in good ground.
THINK: Message to market match!
NOTE: I personally would not invest in SEO as no matter what you do, all it takes is for Google to change their algorithms and all your hard-wond gains are down the toilet overnight.
——————————–
4. You MUST Split Test! [See below for proof of 12 x more sales!]
——————————–
It always amazes me when business owners tell me they ‘never’ split test their marketing and advertising and yet wonder why they constantly struggle.
Split-testing is a fantastic way to ‘inexpensively’ prove the power of a winning headline.

NOTE: Please note that I did NOT just say split-testing was cheap. But it definitely is a heck of a lot cheaper than just wishing and hoping.

One marketer discovered the value of testing by trying 4 different headlines for a diet product, over a 3-month period.

The sales material remained identical. Only the headline was different in each case.
The Headlines Were As Follows:
1. “Breakthrough New Diet Product!”
2. “A New Diet Revolution!”
3. “How A “Texas Housewife” Lost 23.5 Pounds In 32 Days!”
4. “Dieting Secrets Of A Desperate Housewife!”

STOP! Can you guess which headline did best?

I will tell you in a moment but just take a moment and ask yourself which one you think was the winning headline…

Every individual response was carefully tracked and recorded.

The actual documented results may surprise you.

Total sales were 165 units over this testing period.

Here’s a breakdown of the results each specific headline produced:
1. 13 Sales (8% of total sales)
2. 8 Sales (5% of total sales)
3. 98 Sales (59% of total sales)
4. 46 Sales (28% of total sales)

As you can see, the most successful headline produced nearly TWELVE times the number of sales of the least responsive headline!

NOTICE The winning headline tapped into the power of specifics.

But no matter how you look at it, that’s a huge variation.

What a discovery to find early on in the marketing process!

This is the kind of information that can help you make a fortune as a marketer!
The key in this case, was the headline and the ability to determine the most effective appeal to use.
That’s the value of testing. Use it and it can help you find a winner, too.

[Point 4 Adapted From: “Great Headlines Instantly” 202 page course – Available FREE for My Clients]
———————————————–
5. You MUST Have Winning Offers!
———————————————–
One of the cardinal rules of business success is to ‘Sell Stuff people Want to Buy’
Yet when I ask folk: “Why should anyone want to buy what you have to offer?”
The vast majority just don’t have a clue!
Seriously, is it any wonder then, that they struggle to make sales?
Try This:
—————————————–
6. You MUST Get Expert Help!
—————————————–
One of the things I love more than anything else in the world as it relates to marketing is sitting down with a business owner, asking a few questions and then seeing their solution.

Someone asked me one time why I thought I could do that so easily?

“It’s easy.” I Replied. “I am not emotionally involved like they are and it is my job to spot marketing problems, blind spots, opportunities and solutions.”

IMPORTANT: I wish there was some way to reach through your screen right now and shake you where this point is concerned! Why? Because for most folk, the right coach or consultant can show you how to stop your pain and frustration when it comes to marketing.
And seriously, what is that worth? [HINT: Absolutely Priceless!]
———————————
7. You MUST Follow Up!
———————————
There are a variety of ways to follow up.
Email
Direct Mail
Retargeting
Skype
Video
Podcast
Phone
And each has its specific place.

The bottom line is this: Unless you are doing follow up, you are leaving a fortune on the table.
This is another area where expert help is invaluable – the right systems can place a lot of this on hands-free autopilot!

NOTE: I hope this has helped you?

Let me know if you would like to secure your 15 minutes on Skype [No cost and no sales pitch] – you give me your single biggest marketing problem, I hand you a solid solution.
[Continued in Part Two]

Online vs offline marketing – which is best?

Online vs offline marketing – which is best?

Since ancient times when mankind first discovered that you could make money on the internet, the battle has raged as to whether it’s better to do your marketing online or offline. After all, email is free to send, right? Google or FaceBook can send you thousands of prospects a day at no cost. And people are so much more used to doing stuff on the internet, gathering information, buying products, even looking for local services.

Yeah, I know, you’re already thinking “Do Both”…but should you?

I recently sent a mailing to local businesses in my city offering a free report, aiming to get copywriting clients. Got the list, slapped up a 2 page sales letter, stuck their newspaper ad at the top and let fly. From a tiny list of just over 100, got 4 responses, and the marketing funnel is swinging into action. Those of you who have been around for a while will realize that’s a good result, for a blind mailing.

If I’d sent them all an email, you think I might have had a spam complaint or two? Probably. But even from the interested parties, I wouldn’t expect much of a response from 100 names. In fact, I never prospect via email, not just because of spam laws, but because of the positioning and the clutter.

The positioning aspect is a valuable lesson. Any bozo can sit down and send out an email. But if you’re prepared to invest in postage, paper and ink, time and effort, it really stands out. This leads right into the other aspect…

There Is Far Less Clutter In The Mailbox Outside Their House

Sure, there’s the odd mailer from an insurance company, the local real estate folks, various catalogs, etc. But there is hardly anything worth mentioning here, let alone proper direct response pieces.

It’s true that people sort their mail over the bin. But where I live, it only takes a minute to dump the catalogs, minus the one I might have a quick look at later. Bills, go in a pile to open later. Personal mail? Never get any. I get emails and FaceBook messages and phone calls from family and friends.

So If I Get A Personal-Looking Letter…It Sticks Out Like A Sore Thumb

Online, well, everybody and their dog is online. And believe me, if they’re on your email list, they’re on everyone else’s list as well. A sales letter in the hand is worth two in the bush (the internet) and they’re much more likely to at least flick through it, if the headline doesn’t immediately get them reading. On a web page, if the headline doesn’t work it’s magic, they won’t even scroll down to see how much it is.

The Best Direct Mail Piece I Ever Saw

A few months back I got a letter from a well known charity. It was unstamped, unaddressed, just looked like an envelope some kid had grabbed and written a note on the back. I still haven’t figured out how they got that font to look so much like a child’s pencil handwriting. Inside was a letter asking for a donation. But the envelope is one of my favorite swipe file pieces. I am going to swipe that one for sure.

But I’ve always found it difficult to get on to offline mailing lists. The problem is persistence – most companies, big or small, have all the stamina of an 89 year old arthritis patient, when it comes to mailings. Even some people who start out with really good direct response mailings eventually give up the ghost.

Of course most mailings companies do are just a crappy flyer or brochure, they’re looking to save costs. What they don’t know and probably never will is that direct mail can give you a huge bang for your buck.

See, I love to get things in my hands, sit down and read them. Perhaps I’m old fashioned, but I find this much more comfy than reading something on a computer screen. If I wasn’t addicted to the delete key due to typing faster than I should, I would be writing this on a good old fashioned typewriter. Seriously.

I Have The Answer To The Offline Vs Online Argument

It’s a 2 part answer. Firstly, assuming you realize you should be using ALL media to get customers, not just one or two, try integrating both medias. To generate leads, send out a postcard, driving people to register online for a webinar. This works. Put your URL in your display ads, sales letters, business cards, on coffee cups, on bumper stickers, everywhere.

You can also coax your online leads into the offline world. I haven’t found a consistently effective way to get online visitors to call a toll free number, but from your existing list, offer them some free gift if they will give you their offline details. Instead of uploading a video, offer to send it to their home or office for free. If they spend any kind of decent money with you, send them a welcome pack or gift in the mail. How many websites do that?

I would walk naked over hot coals wearing a beard of bees for a good offline lead. Come to think of it, it’s time to create another mailing for my offline list. See ya next time.

me copyBrian Cassingena is Australia’s #1 Copywriting Strategy Expert, direct response copywriter and digital nomad. He runs Cassingena Copy, the 14 Day eBook Factory and other businesses while traveling the world.

Which is a Better Lead Magnet: a Free Report or Free Video?

Which is a Better Lead Magnet: a Free Report or Free Video?

FaceBook is the land of mis-information – and unless you’re in Chris’s Marketing Secrets FaceBook group, you can’t be sure that what you’re reading has any bearing on real life at all. There is some good stuff amongst all the propaganda and hidden agendas, but it’s like finding a needle in a haystack.

I saw an interesting post in someone else’s group, talking about Free Reports vs Videos as lead magnets, free stuff to get people to opt in to your mailing list. And it wasn’t a question, it wasn’t market research on what the members use, it was a statement.

And that’s fine, all ‘guru’ marketing is done this way, right?

So the guru in question was talking about how he or she no longer does free PDF reports anymore, they just put their info into a video and have that as the lead magnet. So the landing page promises a free video the prospect can watch in exchange for their email address.

And pretty soon the post generated some fairly heated conversation. Some members argued that making a 5 minute video was cutting corners compared to preparing a PDF report, other shouted Hallelujah and are probably rejigging their whole marketing funnel.

Who’s right and who’s wrong?

I can tell you right now – they’re both right!

Here’s a problem that you may have slowly realized is prevalent in the ‘guru’ business – all their advice is based on opinion. Or the flavor of the month. Or whatever cool technology has just come out that they want to be seen to be an ‘early adopter’ of.

At least that last point has some validity, the problem with listening to advice is that you have no way of knowing whether it’s based in fact or on opinion.

The best way around this? I’m afraid it’s the least popular answer of all. It’s the answer the gurus don’t want to give, because it reduces their power over you. (They think.) And it’s the only answer that gives you the power to finally be in control of your own destiny in business.

The answer is: test, test, test!

If you’re driving traffic to a landing page, don’t just switch over to another system just because someone told you to. Even if they are a ‘guru’. Test.

Drive half your traffic to a landing page offering a PDF report, and half to a page offering a video. Put the same info in each magnet, put the same benefits on each landing page, and that’s it. People will opt in for both. One will outperform the other. When you have a winner – refine it by testing other elements.

Next: Go a step further and don’t just measure each page’s optin rates – measure what happens after that. Perhaps one type of optin might go on to be a better customer, spend more, stay for longer than the other. You’ll never know if you never test.

There’s only one reason why you wouldn’t go and put this in place right now:

Technology.

But it’s not a reason at all – it’s an excuse. The technology is one of the easiest obstacles to get around, even if you barely know how to switch on a computer. There are people out there on sites like upwork.com that you can outsource all this stuff to at relatively cheap rates. You can even hire local high school students for many tasks if you prefer.

If you use WordPress, there are plugins available to make it easy for you to do it yourself. And I’m pretty sure CRMs like Infusionsoft can track all of this stuff as well, the only thing standing in your way is the belief, the opinion, that it’s all too hard.

It’s belief and opinion that causes people to go out and categorically state that one marketing method is better than another. Sure, a quick 5 minute video is easy to make and you can get that up in minutes. But, on the other hand, you can have an outsourcer put together a report in hours.

It’s such a small difference in reality, the video vs PDF debate. Whether you’re a ‘reader’ or you prefer videos, doesn’t matter. The only thing that matters is the numbers – how many people hand over their email address, and how many people become customers later on?

Don’t be convinced to change what you’re doing based on a FaceBook post, it’s just another bright shiny object. If you want to change, test different methods and compare the results without the influence of any guru opinions. Then, stop playing guru-follower and make the decisions that you need to make in order to grow your business. There are no short-cuts or magic tricks, just testing.

me copyBrian Cassingena is Australia’s #1 Copywriting Strategy Expert, direct response copywriter and digital nomad. He runs Cassingena Copy, the 14 Day eBook Factory and other businesses while traveling the world.

How to Get More Business Leads

How to Get More Business Leads

Piffle-WaffleIf Your Marketing Sucks – read this…

“I saw their website, watched their webinar but it was unadulterated ‘piffle-waffle’ and now I don’t know any more now than I did before!”

Stop and take a look at your marketing materials for a moment…

Because there is an insidious disease running rampant in the business community and according to the latest reports, it is steadily killing tens of thousands of businesses.

Don’t worry. It ISN’T fatal.

In fact it is nothing that a decent Copywriter, Business Coach or Marketing Consultant cannot fix.

Expert business doctors have given this disease a name:

“Way-Too-Boring-Itus”

Its symptoms include:

– – People finding the prospect of ‘watching paint dry’ far more interesting than your videos.

– – Read hot buyers suddenly being ‘snap frozen’ the moment they read your copy.

– – JV partners taking one look at your offers only to run, screaming from your presence with a morbid look of abject terror on their faces – as if a horde of blood-thirsty , flesh-eating ‘Zombies’ were in hot pursuit!

– – Your bank balance turning decidedly red frown emoticon

5. Symptoms You Might Have This Disease:

1. You wouldn’t know if your bottom was on fire [and you start taking marketing advice from gormless, mouth-breathing, armchair experts.

2. You actually believe ‘Because you have a website, they will come’

3. You think ‘barely breaking even’ is acceptable

4. You are content to just ‘drift along’ thinking you can do nothing and things will just magically ‘get better’ all by themselves. They wont.

5. You think it is ‘expensive’ to get expert help [as if the status quo isn’t].

How to Get Cured Today…

1. Read Noah St Johns The Book of Afformations.

2. Message me and share your #1 problem in marketing. I will hand you a solution. [cabloor @ gmail.com] NOTE: Be very serious.

3. Be willing to implement stuff and ‘do what you need to’ in order to see things change.

Ignore this and “Way-Too-BoringItus” can kill your business, steal your dreams and consign you to a life of piffle-waffle where you live out every moment in monotonous-meanderings of mundane mediocrity.

Fix things now – today! while you still can…

 

 
How to Attract More Leads

How to Attract More Leads

LeadGeneratingReporyOne of the most effective ways to generate leads for any business is to offer your prospects a simple ‘Lead Generating Report’

When you do this several things take place:

1. You immediately ‘position’ yourself as the experts and people of choice in your niche.

2. You attract laser targeted prospects.

3. You get to tell your unique sales story in a friendly, non-threatening manner.

4. You have a really valid reason for follow-up (and remember there is an absolute fortune in the follow-up).

5. You have created a system that works so that you don’t have to! And the beauty of having a system is that, unlike a human employee, a system will never:

  • Call in sick
  • Ask for a pay rise
  • Complain
  • Or leave you to go and work for a competitor

Simply put, having the right system in place is like owning an army of little money making ‘robots’ that  go out and deliver your sales message perfectly every single time.

Over the years, I have seen simple lead generating reports generate literally millions of dollars in combined sales for hundreds of different companies.

Best of all, the relatively inexpensive very easy to use and [this is a really good thing to bear in mind] people relate to them in a heartbeat.

So if you would like to have a lead generating report for your business, please reach out to me today I’d be more than happy to have a quick chat with you over Skype to discuss how are you can start seeing a constant supply of new Leeds with your new lead generating report.

 

The Secret To Success Is In What You Say And How You Say It!

The Secret To Success Is In What You Say And How You Say It!

Whether your preferred marketing media is your website, emails, FaceBook page, newspaper ads or a podcast, chances are your sales copy needs work. And frankly it’s rare for me to find great copy, although some of the principles that have been taught for the last 30 or so years are finally starting to seep through the unwashed mass of image advertising and branding most small businesses seem to be in love with.

And good copy can make the difference between making serious money online, and having to look for a job to pay the bills. It’s that important.

Almost all sales copy I see sucks harder than a kid with a giant lollipop. Just tune in to any TV advertisement and you’ll see what I’m talking about. Every car commercial looks exactly the same – the manufacturers are all interchangeable, switch them around and nobody would notice.

But this is where too many small businesses look to find inspiration for their advertising. They seem to think that ‘looking professional’ will make them sales. Newsflash: it does not. Everyone looks ‘professional’. You have to be professional, that’s a given.  You have to do a good job, or your customers will find out quickly, and desert you in droves. This is not how your customer makes their decision on who to buy from.

They make their decision based on what’s in it for them – and the way you help them understand what’s in it for them is with good sales copy on your signage, on your business cards, on your packaging, everywhere.

The important part is the language you use.

I learned the importance of this in a handful of direct sales jobs when I was younger, telemarketing jobs, door-to-door sales, face to face, and I did this for a few years. When you’re in such an ‘us-vs-them’ scenario, and you say the wrong thing – the sale is lost. You can reel a few back in…if you’re really good…but by and large you need to watch your language.

I used to work for a Karate club back when I still lived in Australia, one of the largest clubs in the world who filled their dojos almost exclusively by knocking on doors and signing up new members. We used to do 2 rounds in an area – first we’d knock on doors, setting up appointments for that evening, then go back and do the appointments.

There was a script for the door knocking, and a script for the appointment presentations. It was all tested and proven over years of refinement and practice, and by the time I joined it was a well thought out system in use by people in every state.

And what you said during those presentations made all the difference between success and failure. For example, the word ‘presentation’ was never used. Because people may immediately think ‘sales presentation’. And once this happens their resistance goes up.

You want low resistance. Sure, everyone knows I’m there to sign them up for Karate. And it’s not gonna be free. But in their mind they’re thinking “Gee I’d like to find out about these karate classes and maybe I’ll go have a look at a class or something, I’ll hear this guy out.” That’s a much better internal conversation for them to be having inside their heads than “I’m interested in Karate but this guy’s here to sign me up for classes right now, feels like I’m being sold.”

Even the body language was important. When we’d mention the Karate club on the porch, we’d motion over our shoulder, as a subtle psychological hint that it was a local club just around the corner. Even our folder positioning was important – my preferred place was at my side, not completely hidden but just hanging back almost out of sight, as if forgotten during the conversation, until it came time to book the appointment of course. But having it right out front with pen ready to write, says: “Hi, I’m here to sign you up for something. What’s your credit card number?”

Copywriting strategy is the strategic use of sales copy. The language and positioning you use are important components – are you using the right words on your FaceBook page? Are you sending your prospects to a sales page before they are ready to be sold? The answers come from knowing your target market, and testing.

me copyBrian Cassingena is Australia’s #1 Copywriting Strategy Expert, direct response copywriter and digital nomad. He runs Cassingena Copy, the 14 Day eBook Factory and other businesses while traveling the world.

Beating Your Competition

Beating Your Competition

beating the competitionYou’ll Always Struggle Until You Understand This One Vital Truth…

So you want to sell more – so you can experience less stress, more money and a heap more options and fun in life – right?

Well guess what, the odds are it will never happen until you understand what I am about to share with you in this post.

So please pay very close attention.

FACT: You MUST know deep down inside exactly what it is that you bring to the table!

For example, see the picture in this post?

I know, that I know, that I know, it is a perfect description of who I am and what I do in business.

I’m the guy that shows people ‘How to Get the Marketing Right’ and shows you a clear pathway out of the marketing maze.

But is its’t enough for me to simply tell YOU that.

I have to know it.

I have to believe it.

I have to live, breathe, sleep, think, dream and embody it.

FIRST for me.

And ONLY then for my clients.

Can you see what I am trying to show you here?

Years ago we used to tell people they needed to understand their USP [Unique Selling Proposition].

And all that is right and good and true.

But you know what is 10 times more effective?

It is when YOU know, understand and BELIEVE in the specific value that you have to offer people in your business.

NOTE: It is equally important that you know what you don’t offer.

Why am I sharing this today?

Because someone contacted me recently and asked: “Are you the guy who tells people: “Give me your 3 Biggest, Hardest and Most Challenging Problems in Marketing Your Business, And I’ll Solve Them in 90 Minutes or Less…?”

I told him: “Yes! That’s me mate”

He then asked me: “Don’t you get worried making a promise like that?”

And it struck me – “No! I NEVER get worried because I know what I bring to the table!”

Now enough about me.

What about you?

– – What about your sales team? [if you have one]

– – What about your marketing message?

– – What about your copy? videos? offers? positioning?

– – Are you and they reflecting who you truly are?

Because, trust me, there is something about knowing the value you have to offer that makes you magnetic as far as prospects and sales are concerned.

NOTE: I am NOT talking about being proud and arrogant… rather exuding and air of quiet assurance and confidence that can ONLY come from knowing the value you have to give to others.

So tell me, what is it that YOU do that sets you apart from the competition?

Do You Know Your Ideal Client?

Do You Know Your Ideal Client?

Do you know your ideal client… even when you see them? Your ideal client is much different from your typical client. How?

Your typical client NEEDS what you sell, and your ideal client WANTS what you sell. That difference is huge. Prospects may or may not buy what they need, but they always buy what they want. If you know how to find your ideal client, you can literally dominate your market.

What you need to know…

Prospects buy based on emotions, and wants are emotion-based. Needs are logic-based. When your product or service matches what your prospects specifically wants, you will immediately begin to attract your ideal client.

Why do you need to know this? Your ideal client makes you the most money. In fact, for most business owners… 80% of your entire revenue is generated by only 20% of your clients. Those are your ideal clients. They love you and what you provide to them. They buy from you and you alone. They’re loyal and will never leave you. They are your best source for referrals and they give great testimonials.

Think about this for a moment. A mere 20% of your clients are responsible for 80% of your total business revenue. What if you could replace that remaining 80% of unproductive clients with more of your 20% clients? Do you realize your income would explode by 16 times?

If your revenues right now total $50,000 annually, you have the potential to increase your revenue by an additional $750,000 or more!

Can you afford to continue to watch this much additional revenue fall into your competitor’s coffers?
Walter Wise is a Sales and Marketing Strategist and Executive Coach at BPI Strategy Group, and the author of the highly acclaimed book “Getting Back to Basics, Effective Marketing Strategies to Grow Your Business in Today’s Brutal Economy”.

5 Reasons You Have Your Own Podcast

5 Reasons You Have Your Own Podcast

woman talking with sound waves coming out of mouth

I work with a lot of different businesses, from bolt manufacturers to copywriters and everything in between.

All of them know they have to have a website to survive.

Most of them now consider a twitter and facebook account a standard set of tools to promote themselves.

But… there’s a promotional channel that not many are fully taking advantage of that is rapidly growing… Podcasting.

The Big Opportunity in 2015

Podcasting has obviously been around for many years. But it’s seeing a big surge in popularity with new niche shows and big popular productions popping up all the time.

This American Life gets around 1 million downloads of each episode.

So why should you, in your business, take the time to create a podcast?

#1 Easy to Get Started.

The very bare minimum you need is a computer, a microphone and an internet connection. Oh, and an idea.

I started a podcast over 12 months ago called Business Unleashed. I’m currently getting around 3000 listeners a month.

I’ve currently not invested anything more than setting up a blog in WordPress and using a Skype plugin to record the audio.

#2 Get Ahead of Your Competition.

Although there are over 200,000 audio podcasts in iTunes. It’s likely that your competition haven’t got into podcasting yet. So if you’re the pioneering type, now is the time to get your information and expertise into the ears of your clients.

#3 Create Content on the Go.

Sometimes you’ll get ideas when you’re out and about and it takes time to get back to your office to create a blog post or email. With tools like SoundCloud you can capture your thoughts there and then and publish immediately.

#4 Expert Status.

If you have an audience or client base that is interested in a specific niche, podcasting is a great way of positioning yourself as the deliver of that content.

Because podcasting seems new to so many, there’s a perceived expert status that comes from having your own podcast.

#5 Grow Your Business.

So does the effort of creating and publishing a podcast grow your business? Yes.

That’s if you see it as part of your mix of marketing and you give first before you expect sales. But simply having the access to more people and getting your message to many is a massive opportunity you can take advantage of right now.

Let me know in the comments below if you’re starting a podcast or have already started. You can also chat with me over at twitter.

Would You Rather Be Popular or Successful?

Would You Rather Be Popular or Successful?

7 Irrefutable Laws to Becoming Successfully Popular

Entrepreneurs, authors and marketers often ask should they focus on being popular or being successful? Most often quip the answer, “both” to that question. However, when considering the integration of advertising-PR-marketing-branding, it’s a bit more complicated than that.

AYB PR vs Ad

Maybe a better question would be, “Which comes first…being popular or successful?”

If you are unfortunate enough to be on a reality show, you may be popular first and leverage your 15 minutes of PR and fame into some version of success later (unlikely, but possible). For the majority of entrepreneurs, business owners, marketers and speakers, success comes before public relations, PR or branding.

Popularity is when others talk about you. On a basic level, this is as simple as a referral. For the enlightened entrepreneur, it’s a PR campaign of social media, broadcast media mentions and referral-based conversations. The reason a person becomes popular is because of their story…a story of success or overcoming adversity. Without a compelling story, why should anyone care? Why should I take my valuable time to read about your uninteresting life or business?

“Oh, you were bankrupt and homeless, then became a millionaire?”

Good for you…it’s an old story being told by much better well known figures.

“Wow…you were divorced, depressed and out of work, then found your passion?”

Yawn…heard that one a thousand times.

There is a clear path to positioning your PR and message so you can actually stand out. There is a formula that, when followed well, can make even make a day-to-day existence into an compelling message one can use to motivate people to action (translation=buy your stuff).

Like all rules, there is an exception. Some of the most wildly successful people have made millions of dollars and impacted millions of people before accomplishing anything significant on a personal level. Their success was based on “reporting” on the success of others. Nearly all journalists establish their credibility and authority through their position. Using them and their PR to your advantage is as old as the Sun.

Napoleon Hill, author of Think & Grow Rich, was a reporter and wasn’t even paid to create his masterpiece book. His success was due to his compilation of success principles he learned while researching and publishing his book. He leveraged the book and his foundation continues to flourish to this day.

Oprah Winfrey, TV host, took over a low-rated morning show in Chicago. Within a few years, her syndicated show would transform her brand into an international empire of movies, magazines, books and media. The “Oprah effect” is a term coined by many publishers today including Inc. magazine.

If you take the route of reporting on success, embrace it. If you are not a reporter, get to know a few.

If you have a compelling story, a product that can transform lives or a “triumph over tragedy” message, it’ll be up to you to craft it intelligently for the media and PR machine.

Regardless if you are positioning yourself as the reporter or the story, be sure to follow these following foundational principles in order to go from obscurity to notoriety. When you keep these factors in mind and apply them consistently, your marketing and PR becomes effortless and you can transform your outbound efforts (email, social media, advertising, speaking, trade shows, etc.) into inbound order processing where people contact you.

  1. Conversations vs. monologues. Position your product or service as a conversation. Ask questions. Take surveys. Don’t assume your product or service is the best. What if it’s not? What if your competitors really do make a better mousetrap? If you aren’t vulnerable enough to poll your audience, the only person you are fooling is yourself.
  2. Nanocast vs. broadcast. Most entrepreneurs dream big. While that is admirable, marketing to the world is impossible and targeting women 35-55 is a marketing death sentence. (Do you really think you can compete with Good Housekeeping?) Your press release can target any size audience and make a difference. Seth Godin once commented that entrepreneur can make a six-figure income with a list of 1,000 people.
  3. Storytelling vs. story selling. Nobody likes to be sold…ever. We all love stories, however. While going to the movies is a great form of entertainment, most major cultural shifts, political upheavals and disruptive new products or trends are told through a story. Mastering your PR story is vital to communicating and garnering a loyal following. I encourage my non-fiction authors to study fiction and visa versa. People hate to be sold, but they love to buy.
  4. Advertising vs. PR. As the photo included in this article clearly demonstrates, advertising isn’t the same as public relations. No successful business flourishes without both, but rarely does a start-up have the budget for a proper advertising, marketing, PR, public relations and a branding program. Companies with shoestring budgets are well known for leveraging viral or referral-based programs. One of my all time favorites is Dollar Shave Club. In a hilarious, near-stream-of-consciousness-style monologue, founder Michael Dublin extolled the virtues of Dollar Shave Club and it was an instant hit. DSC is a private company and hasn’t released any revenue numbers, but it does have over 200,000 customers due in no small part to this brilliant video, with over 17 million views.[youtube id=”ZUG9qYTJMsI” height=”353″ width=”574″ marginbottom=”15″]
  5. Leverage vs. linear. When marketers hear, “You must be on Facebook.” or “If you aren’t doing video, you are missing the boat.” We all nod our heads in agreement. However, smart marketers integrate their message and media to maximize the output. Does your tweet need to be on Facebook? Maybe. Should your blog post be featured on Linkedin? Possibly. Whatever channels you use in your messaging, be sure to leverage them across as many modalities as possible. Tweet your blog, transcribe your podcast and post your videos on Youtube and Facebook. Use well-written press releases to increase your expert status. The more times you are seen, the better.
  6. Integrate vs. interrupt. With so many choices of channels, many entrepreneurs are overwhelmed. Instead of selecting your channels and integrating them based on what you like, consider where your customers are going and start conversations on their turf. You many not understand Instagram, but if your audience is there, you need to be there, also. When you do select your channels, be sure to refer to #1…converse, don’t pontificate.
  7. Quality of your referrals. As the photo illustrates, who is talking about you is critical. When a neighbor refers you business, that’s a good thing. When your Pinterest image is shared to a new group of 1,000 people, that’s great. When your story is published in the Wall Street Journal, that’s akin to the lottery for many entrepreneurs. Many people hope or “try” to garner high-quality PR and referrals, but as Chris Bloor, Bob Burg or any other integrity-based marketers will tell you, the best way to get referrals is to give them out first….selflessly. Do that enough and to the right people and your marketing will become effortless.

There are more than 7 laws, of course. I outlined these 7 because without these as the foundation, all the advertising, marketing, branding and PR in the world will continue to keep you stalled, ineffective and relatively unknown.

When you consistently apply the 7 laws above you’ll become popular and successful. This combination will tip your outbound marketing efforts into effortless, inbound order taking before you know it.

-Doug Crowe
http://www.DougCrowe.com

Ideas That Work…

Ideas That Work…

Another Idea That Works...
Another Idea That Works…

The woman on the Skype call just wouldn’t stop talking…

She had paid for one of my one-on-one, 90 Minute ‘Marketing Makeover’ Consultations.

But something was wrong. She was doing ALL the talking.

She told me all the expensive ways she had wasted her money trying to get customers for her new website building business.

After what seemed like an eternity, she finally stopped for breath and I knew it was time to act.
“Before you tell me another 7 things you have tried that have failed, what say I tell you something that will work?”

“Okay” she said but I could hear the lack of hope in her voice.

You see, even though she had started her business, she hadn’t yet made a single sale and it was really starting to  get to her.

So I showed her the simple concept of Lead Boxes.

She got about 12 made up, placed 5 and… sold 7 Websites in her very first week!

@ $2,997 per site… well lets just say she wasn’t feeling hopeless anymore.

Marketing doesn’t have to be like getting your wisdom teeth  removed without Anesthesia.

You just need simple ideas that work.

 

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