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Category: Business Coach Marketing

Warning: You’re Losing Money by Not Using Experience More Fun in Business

Warning: You’re Losing Money by Not Using Experience More Fun in Business

chris bloor coachingSo You Want to Experience More Fun in Business – But Not Sure Where to Begin? This Will Help You…

NOTE: This post is for serious people only. It contains solutions for experiencing a quantum leap forward in the weeks that lay ahead…

Consider These 21 Benefits of Business Coaching…

1. You will make more sales, cash flow and profits

2. A fresh vision for your business (and new-found passion for the future)

3. More customers!

4. Less stress!

5. Clarity – you will finally feel you are in control. It amazes me just how many business owners are totally flying blind. The right coach will help you ‘see the big picture’ and feel comfortable knowing you are in control of your business and the direction it is heading in.

6. More predictable marketing. No more wishing and hoping. You will develop systems that are continually split-tested and that deliver genuine, show-me-the-money results.

7. You are finally working ON your business instead of just IN it!

8. You are not alone – you finally have someone to bounce ideas off.

9. Accountability! This is one of the greatest benefits of coaching. You are held accountable.

10. Bigger vision! Because you are capable of so much more than you realize!

11. Better team structures / clearly-defined roles and responsibilities.

12. Helps you focus on the most important thing at any given time.

13. Deals with issues in business and in life. No more sweeping stuff under the carpet – you will face issues and find lasting solutions.

14. Brings you the benefits of proven experience. The right coach will share have a wealth of in-the-trenches proven experience than you can constantly benefit from 🙂

15. Saves you money. Anyone who thinks investing in coaching is expensive should stop and consider the alternative.

16. Help you create a dream lifestyle.

17. The ‘in-you-face’ truth others won’t tell you [Yikes!].

18. Getting far more done in a lot less time. The right coach will stress the importance of systems and will share lots of time-saving apps and easy-to-use software.

19. Identifying hidden profit centers and new opportunities in your current business.

20. Rediscovering the ‘Fun’ in business. Imagine… waking up each morning and ‘bouncing’ out of bed filled with vim, vigor and vitality because you simply cannot wait to enjoy another day in your business!

21. Experiencing the freedom to live life on your terms.

In the last 7 years, I have been overseas about 48 times.

If someone would have told me that was going to happen I would have thought he or she was certifiably insane.
And yet that is what happens when you own a business that serves your life.

I honestly believe that you truly can create a “Thriving Business” in 2016
But NOT if you keep doing what you have always done.

You are ready to find out if coaching is right for you?

Perhaps you have questions?

Reach out to me now:

 

Use the Simple Form Below…

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Online vs offline marketing – which is best?

Online vs offline marketing – which is best?

Since ancient times when mankind first discovered that you could make money on the internet, the battle has raged as to whether it’s better to do your marketing online or offline. After all, email is free to send, right? Google or FaceBook can send you thousands of prospects a day at no cost. And people are so much more used to doing stuff on the internet, gathering information, buying products, even looking for local services.

Yeah, I know, you’re already thinking “Do Both”…but should you?

I recently sent a mailing to local businesses in my city offering a free report, aiming to get copywriting clients. Got the list, slapped up a 2 page sales letter, stuck their newspaper ad at the top and let fly. From a tiny list of just over 100, got 4 responses, and the marketing funnel is swinging into action. Those of you who have been around for a while will realize that’s a good result, for a blind mailing.

If I’d sent them all an email, you think I might have had a spam complaint or two? Probably. But even from the interested parties, I wouldn’t expect much of a response from 100 names. In fact, I never prospect via email, not just because of spam laws, but because of the positioning and the clutter.

The positioning aspect is a valuable lesson. Any bozo can sit down and send out an email. But if you’re prepared to invest in postage, paper and ink, time and effort, it really stands out. This leads right into the other aspect…

There Is Far Less Clutter In The Mailbox Outside Their House

Sure, there’s the odd mailer from an insurance company, the local real estate folks, various catalogs, etc. But there is hardly anything worth mentioning here, let alone proper direct response pieces.

It’s true that people sort their mail over the bin. But where I live, it only takes a minute to dump the catalogs, minus the one I might have a quick look at later. Bills, go in a pile to open later. Personal mail? Never get any. I get emails and FaceBook messages and phone calls from family and friends.

So If I Get A Personal-Looking Letter…It Sticks Out Like A Sore Thumb

Online, well, everybody and their dog is online. And believe me, if they’re on your email list, they’re on everyone else’s list as well. A sales letter in the hand is worth two in the bush (the internet) and they’re much more likely to at least flick through it, if the headline doesn’t immediately get them reading. On a web page, if the headline doesn’t work it’s magic, they won’t even scroll down to see how much it is.

The Best Direct Mail Piece I Ever Saw

A few months back I got a letter from a well known charity. It was unstamped, unaddressed, just looked like an envelope some kid had grabbed and written a note on the back. I still haven’t figured out how they got that font to look so much like a child’s pencil handwriting. Inside was a letter asking for a donation. But the envelope is one of my favorite swipe file pieces. I am going to swipe that one for sure.

But I’ve always found it difficult to get on to offline mailing lists. The problem is persistence – most companies, big or small, have all the stamina of an 89 year old arthritis patient, when it comes to mailings. Even some people who start out with really good direct response mailings eventually give up the ghost.

Of course most mailings companies do are just a crappy flyer or brochure, they’re looking to save costs. What they don’t know and probably never will is that direct mail can give you a huge bang for your buck.

See, I love to get things in my hands, sit down and read them. Perhaps I’m old fashioned, but I find this much more comfy than reading something on a computer screen. If I wasn’t addicted to the delete key due to typing faster than I should, I would be writing this on a good old fashioned typewriter. Seriously.

I Have The Answer To The Offline Vs Online Argument

It’s a 2 part answer. Firstly, assuming you realize you should be using ALL media to get customers, not just one or two, try integrating both medias. To generate leads, send out a postcard, driving people to register online for a webinar. This works. Put your URL in your display ads, sales letters, business cards, on coffee cups, on bumper stickers, everywhere.

You can also coax your online leads into the offline world. I haven’t found a consistently effective way to get online visitors to call a toll free number, but from your existing list, offer them some free gift if they will give you their offline details. Instead of uploading a video, offer to send it to their home or office for free. If they spend any kind of decent money with you, send them a welcome pack or gift in the mail. How many websites do that?

I would walk naked over hot coals wearing a beard of bees for a good offline lead. Come to think of it, it’s time to create another mailing for my offline list. See ya next time.

me copyBrian Cassingena is Australia’s #1 Copywriting Strategy Expert, direct response copywriter and digital nomad. He runs Cassingena Copy, the 14 Day eBook Factory and other businesses while traveling the world.

8 Reasons Why Your Marketing ISN’T Working

8 Reasons Why Your Marketing ISN’T Working

Secrets to Fixing Your Marketing...
Secrets to Fixing Your Marketing…

If you are anything like most business coaches then you are probably pretty good at WHAT you do…

You can sit down with a client, look at his or her problems and quickly have a solution.

  • In fact, many times, you are sat with them thinking to yourself: “Why on earth can’t you see the solution? It’s so obvious!”

    And then you simply give them the answer. Because that’s what you do. That is why they hired you in the first place.

But when it comes to your own business…more often that not, it’s a totally different ball-game.

It isn’t ‘what’ you do that gives you problems. It is MARKETING what you do…  that leaves you feeling all frazzled and frustrated!

There Are Eight Reasons Why This is The Case:

  1. Your Face is Too Close to the Football to See the Game Plan.
    But don’t worry, you’re definitely not alone. Truth be told, just about every business coach I have ever met is in exactly the same boat.

    This is why you as the coach need to ‘practice what you preach’ and take some ‘time out’ for serious reflection as to where your business is right now and where it is heading down the line.

  2. Your Marketing SUCKS! Sorry if that offends you. But if it did work then you probably wouldn’t be sat, standing or laying down reading this article to begin with 🙂 and just as you as a coach have no problems in pointing out to your clients:

    “Bob and Mary you simply have to fix this or that area of your business in order to move forward…”

    Well guess what? the exact same thing is true when it comes to YOUR coaching practice!

    If something is broken, then you simply have to fix it.

  3. You Don’t Have a Lead Generating Report. Or if you do, then it either reads like chloroform in print, the cover looks like a 10 year old designed it and the content is so boring that it wouldn’t persuade your own mother to buy you a sandwich if you were at the point of starvation!

    TRUE STATEMENT: I know from my own personal experience [and from that of thousands of  clients around the world] that lead generating reports, ‘done correctly’ worked absolute wonders!

    They can ‘position’ you as the ‘expert’ and ‘coach of choice’ in your niche.

    They can help attract laser targeted prospects, build your list on complete autopilot, tell your sales story in a non-threatening manner, and do 90% of the job of selling for you!

    SIDEBAR: if you would like a Lead Generating Report for your business, please feel free to reach out to me.

  4. You Lack Systems. Systems for positioning yourself…marketing yourself… reaching the right people and convincing them ‘Beyond any shadow of doubt’ that  YOU are definitely coach they should be speaking to and working with.

    Positioning is so essential! Because nobody seeks out the ‘wise man or woman’ at the bottom of the mountain!

  5. You Are Using Social Media in the Wrong Way. A little over year and a half ago, I started a couple of Facebook groups and did the exact opposite of what I saw others doing. The result has been but we now have over 12,000 ‘serial’ entrepreneurs and business owners in our groups.

    So please don’t tell me:

    “Oh I tried that social media stuff… but it doesn’t work for my business”

    Because I promise you that  ‘done correctly’ social media can hand you a constant supply of ready-to-buy clients on a silver platter.

  6. You’re Not Using Checklists in Your Marketing. You would be utterly amazed at the power of a decent checklist when it comes to growing your business coaching practice.

    SIDEBAR: I recently created The Ultimate Marketing Checklist for my own business coaching clients to use in their lead generation. It is just one off and number of ‘deadly effective’ tools, templates and systems they enjoy access to.

  7. You’re Not Using Video Marketing Correctly. In my own case, I have found video to be one of the most effective tools anyone could even wish for. Especially when it comes to initially introducing yourself to a prospective client and then the following up on them.

    This is because, video has the power to ‘convey emotion’ and ‘touch people’ on deeper levels then almost any other marketing medium.

    NOTE: I am biased but we have clients attracting THOUSANDS of members each month using video.

  8. You Are Not Using Twitter Correctly. HINT: it is not about the Tweets. And it has nothing to do with having massive number of followers on Twitter.

    It has everything to do with the way that you reach out to the connections and followers that you do have.

    Your business coaching practice really can attract a constant supply of the right kind of clients. If you want to know how, please message me here or:Add me on Skype: thechrisbloor

Thanks for taking time out to read this article. It would be a pleasure to help you see the results you deserve in your life and business.

Unique Blueprint Helps You Attract ‘Quality’ Business Coaching Clients…

Unique Blueprint Helps You Attract ‘Quality’ Business Coaching Clients…

Unique Marketing Systems for Business CoachesHEY YOU!!

This is the little voice in the back of your head talking…

Stop what you’re doing right now and listen to me.

I want to tell you something very important that deep down you already know but keep dismissing.

Admit it; finding top-quality ‘coaching clients’ is difficult, right?

It’s the thing you hate about coaching isn’t it?

I know because I keep hearing you say stuff like:

  • “Why doesn’t everyone see that they need a coach?”
  • “Why is it so hard to get them to understand?”
  • “If ONLY there was a way I could have them seek me out”.

What would it be worth to you if there were?

What would it mean to your business if you had a constant string of people calling you asking for your help?

Imagine that for a moment; having a sure fire method that simply delivered qualified prospects to your door as often as you needed them.

That method exists and it’s been put together by a collection of the world’s top marketers, social media experts, advertising agents and copywriters.

It combines everything they know about lead generation and client process in one easy to use package that even has a series of proven lead generation systems that you can use to attract your ideal prospects.

I know you’re both passionate and serious about what you do so I’m going to tell you where you can find out about this.

Go to this website now…

www.YourMarketingAudit.com

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