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Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 1]

Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 1]

email marketing ideasFive Steps to Building Profitable Mailing L.I.S.T.S. [Part 1]

Introduction

The money is in the list. It is the ‘Mantra’ of the IM crowd and to hear them speak it is dead easy.

But if you’ve ever tried to build a profitable mailing list, you know it’s a whole lot easier said than done. Just look around, and you’ll see plenty of other marketers who might be able to get some decent subscriber numbers, but they can’t seem to turn these subscribers into money in the bank.

If you’re having the same sort of troubles, then you’re going to love this article.

That’s because you’re about to discover 5 steps to building profitable mailing L.I.S.T.S. Here’s what you’re about to learn:

• Secret 1: Learn About Your Market
• Secret 2: Instill a Sense of Belonging
• Secret 3: Sell Without Fear or Apology
• Secret 4: Track and Test
• Secret 5: Segment Your Lists

By the time we are done, you’ll know how to create a more responsive list and get more opens, more click-throughs and more sales than ever before.

Let’s jump in…

===> Secret 1: Learn All You Can So You Truly Know Your Market

Imagine for a moment if you built a list of people who were World Cup Rugby fanatics. But then you send off emails promoting quilting patterns and cupcake recipes.

How well do you think you’d do?

Yeah, that’s right – you’d probably get a whole bunch of people unsubscribing. Most folks would stop reading your emails since the recipes and quilting topics don’t interest them. It would be a miracle if you received even one sale.

Don’t laugh.

People do utterly stupid stuff almost as silly as this all the time.

And yet to a lesser degree you might be making this mistake right now. That is, you might be sending out content and ads without truly understanding who your market is and what they want.

Let me give you a more common example, one that I’ve seen on several occasions…

Every now and again I receive emails from internet marketers that start out with “Hey, Dude.” [My God, I HATE this!]

Tell you what, the marketer who does this going to exclude a whole lot of people from his list, including:

• Women.
• Men over 30-ish.
• Professionals of any age who don’t like the informality of “dude.”

You know what?

“Hey, Dude” might be an okay greeting if your list is comprised of young men age 16-24 who like to surf or skateboard. But when you’re sending out this sort of greeting to a supposedly ‘professional’ list of business owners, you’re just driving down the response rate of your lists.

Why Does This Matter to You?

Because if you seriously intend to build a responsive list, then you better discover as much as you possibly can about your market.

Things You Need to Discover:

– – Gender.
– – Age.
– – How they process information [Visual, Kinesthetic, Auditory]
– – Where they live.
– – Their education level.
– – Books they read.
– – Technology they use.
– – Where they hang out online.
– – How much money they make.
– – What sort of jargon they use.
– – Their jobs/career/business.
– – What they like to do in their free time.
– – What their problems are.
– – What frustrates them.
– – What makes them afraid.
– – What motivates them.
– – What sort of products they’ve tried to use to solve their problems.
– – What sort of products and services they’re already buying.
– – What they ate for breakfast this morning. 🙂

SIDEBAR: Okay, maybe you don’t have to figure out what they ate for breakfast, but you get the idea here. 🙂

Once you know these things, you’ll be able to send out content that really ‘resonates’ with your subscribers and speaks directly to them.

And you’ll be able to send out promotions for products that they’re fairly certain to buy.

So how do you figure out all this stuff about your market?

First off, you can survey your market to learn more about their needs, wants and problems. But just know that surveys can return skewed results. That’s because what people say and what they do can be two different things.

Secondly, you can learn a lot about your market by rolling up your sleeves and doing some market research. Simply visit popular marketplaces like Amazon.com and Clickbank.com, search for your keywords (such as “car restoration” or “bodybuilding”), and find out what your market is already buying.

Once you know what they’re already buying, then you can do three really simple things:

1. Give them content on these topics.
2. Share affiliate links promoting the products they’re already buying.
3. Create your own similar products.

And finally…

In order to really get inside your prospects’ heads, you need to spend some time with them. Best way to do this (whenever possible) is to become part of the target market for a while.

For example, if your target market consists of hydroponic gardeners, then you ought to start your own hydroponic garden so that you truly understand your market’s needs, frustrations and wants.

What’s more, you need to get in amongst your target market and really spend some time listening to them (or reading their conversations). That’s right, you can start eavesdropping on your market. Here are good places to do it:

• Niche forums.
• Facebook groups.
• Discussions on niche-relevant Facebook Pages.
• Discussions on blogs.
• Comments on niche-relevant videos on YouTube.com.
• Reviews of popular products on sites like Amazon.com.
• Questions and answers on sites like Quora.com.

The more time you spend learning about what your market wants and needs, the easier it will be for you to connect with your subscribers. You’ll create better content, send better offers, and start making more sales.

[Continued in Part Two]

Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 2]

Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 2]

facilitate CommunityFive Steps to Building Profitable Mailing L.I.S.T.S. [Part 2]

Secret 2: INSTILLING a Sense of Community

Your mailing list is basically a monologue, right?

There you are sending out stuff for people read it, and that’s it.

Rinse and repeat every week. [Boring]

But here’s the thing…

People need to know, like and trust you in order to do business with you.

And while sending out your weekly ‘monologue’ does help build familiarity and trust over time, it’s definitely not the fastest way to do it.

And it’s hardly what you call a two-way conversation is it?

Besides, there is a much better, smarter and way more effective way.

You need to be constantly interacting with your list whenever possible – creating a sense of belonging. Humans are social creatures, after all.

==> News Flash: It is NOT 2007 Anymore!<==

Social media has changed everything.

People don’t want to just ‘read’ your newsletter anymore.

They want to “like” stuff.

They want to comment on it and [shock horror] discuss it with you.

And if it touches their heart and emotions, they want to share it with their friends.

And most importantly of all…they want to feel like they’re a part of something special.

STOP! Read that last sentence again! It is the most important lesson is this entire series!

That’s why you would have to be totally bonkers not to give people these experiences.

Here’s the amazing thing: there’s a powerful psychological trigger at play here.

This wanting to belong to a group may actually be hardwired into your subscribers’ DNA.

You see, back in tribal times you really couldn’t survive if they were alone.

You had to belong to a group if you wanted to thrive.

You had to fit in.

If you were shunned from the group, you either had a very hard life… or more likely, you were killed by a rival group, wild animals or even by starvation and illness.

It’s pretty clear that in today’s times your prospects aren’t going to starve to death or get killed if they’re not part of a group.

Logically people know they’ll be okay on their own.

But the brain still rewards people for belonging to a group (and makes them feel uncomfortable when they’re alone).

THAT’S why people long deep within them to experience this sense of belonging.

So what you need to do is foster this sense of belonging.

Here’s how to encourage this feeling, which will help you build a relationship with your subscribers and increase their responsiveness…

1. Create a Cool Name

There’s a one-eyed, blind dog online with a Facebook fan page.

The owners of the page refer to him as a pirate, and they call all his fans part of the “Pirate Crew.”

It’s a simple name, and yet the fans readily (and happily) refer to themselves as part of the “Crew.” It gives them a sense of belonging and camaraderie. That’s a good thing.

Here’s another example with which you’re likely familiar: people who like Star Trek are commonly referred to as “Trekkies.” This fosters belonging and helps them identify one another.

Still one more example: Oprah Winfrey has a TV program and web page called “Super Soul Sunday.” When she addresses the group on social media, she refers to them as “Super Soulers.” It’s a way for Oprah to make each and every reader feel like they’re a part of this special group.

TIP: Need more examples? Just look at any sports team and how fans feel like they’re part of the team, and how these fans even take on the team’s name, logo and colors.

So you get the point here – find a cool name for your group.

Sure, sometimes your group members will come up with their own name for themselves. However, that usually takes a while. It’s much better if you figure out a good name upfront and refer to your group members with that name right away. Just be sure it’s a name with which your members will enjoy being linked to.

2. Link to Your Social Media Channels

Your subscribers will have a hard time feeling like they’re part of a group if they never get to interact with the group. That’s why you should set up a Facebook group. Then be sure to link to your Facebook group from every newsletter, as well as encouraging your Facebook tribe to sign up for your mailing list.

TIP: The bonus of setting up a Facebook group is that it gives you another means of communication with your prospects. Facebook is a viral medium, so your existing fans and subscribers can help you find new fans and subscribers.

You might even specifically encourage interaction, such as asking “What do you think?” at the end of a newsletter article. Then drop a link to Facebook and encourage people to post their thoughts in your group.

3. Post Newsletters On Your Blog

Another way to encourage interaction is to post all (or at least some) of your newsletters on your blog. Then you can enable blog comments, and encourage your newsletter subscribers to tell you what they think.

TIP: if you want to reserve the best content for your newsletter list, then password protect your newsletter content when you post it on your blog. This will make your newsletter subscribers feel special since they have the password. It will also make your visitors who haven’t yet subscribed to your list curious – so they’ll want to subscribe just to see what kinds of posts you’re hiding under lock and key!

One nice bonus of directing people to your blog is that they’ll see your other content, promos and calls to action. The more you can get people visiting your blog, the more sales you’re likely to generate.

4. Create a Private Facebook Group

Here’s the ultra way to make people feel special: give them access to a private group. NOTE: We have just done that with our UpVotes Group.

NOTICE: Want More Traffic? and Quality Content? Join this group today!

https://www.facebook.com/groups/upvotesgroup/

One way to do this is to set up a “closed” group on Facebook. That’s where people can find it by searching Facebook, but they can’t see the content unless they join.

And they can’t join until a moderator or admin officially approves them.

TIP: Another way to set up a private group is by setting up a forum and making one of the sub-forums private.

If you want to create a forum, check this out:

http://www.websitetoolbox.com/forum-hosting/index.html

You can get started for just $10 a month!

Either way…

The idea here is to send your newsletter subscribers to the private group so they can talk about your newsletter.

Naturally, they can talk about anything else they’d like as well. But the key is to make people feel special since they’re a part of this “secret” and exclusive group. They’re part of your “tribe” or inner circle.

TIP: You can make the group membership a bonus of joining your newsletter list.

That means you’ll get more subscribers joining your list, plus the feeling of belonging will help you build good relationships with your subscribers (which in turns boosts responsiveness).

[Continued in Part 3]

Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 3]

Five Steps to Building Profitable Mailing L.I.S.T.S. [Part 3]

sell high ticket servicesFive Steps to Building Profitable Mailing L.I.S.T.S. [Part 3]

Secret 3: Start Selling Without Fear or Apology…

Please don’t be offended but… almost every list owner I have ever met is somewhat mentally unbalanced in that they do one of two things.

First, you have the marketers who blast their list with one blatant ‘sales pitch’ after another.

These guys send shameless promos to their lists 7 days a week, sometimes even twice a day [and 5 times on their birthday].

You can spot them a mile off because their lists are almost joined at the hip to an in-bred cyber-cousin called ‘A Gazillion One-Time-Offers’

And you know what?

As much as I hate to admit it, that might work if your readers know it’s coming.

Or if you are into hype.

Or if you get a kick out of messing with people’s minds.

It’s all about setting the right expectations upfront.

NOTE: I have to say though, that it definitely wouldn’t work on me. Not in a blue fit! I’d be hitting the ‘Unsubscribe’ button faster than a bat out of hell.

Then you have the list builders who’re afraid to sell anything to anyone, especially in the beginning.

They know that they should “build relationships” and “nurture” their list, but they take that to mean they shouldn’t promote anything for the first few weeks or even months.

Building relationships and nurturing a list are good ideas. However, not promoting paid products isn’t a good idea. Let me tell you why…

Imagine for a moment that you have a list for people who need to fix their marketing, and one of the solutions you have is a $2,000 Marketing Makeover Consultation’ you tell your readers: You need this! And you list several compelling reasons why.

But you don’t tell your list about this $2,000 consultation right away, because you heard you should “nurture” your list by providing free solutions.

So you spend months on end telling your list about all sorts of other marketing solutions they can use for free.

But… you KNOW these free solutions aren’t anywhere nears as good as that $2,000 Consultation, but you’re trying to “nurture” your list.

So what do you think happens?

FACT: Your subscribers are going to wander off in a matter of days and find someone who can solve their problems!

ANOTHER FACT: The ‘Glorious Reality’ is that your subscribers seriously don’t care if you’re promoting free solutions or paid solutions: they just want to hear and see the BEST solutions from you.

And if you’re withholding that information just because the thing that is going to solve their problem is a paid solution, then you’re actually doing your readers a massive disservice.

IMAGINE… if there was a virus that caused every single one of a person’s teeth to fall out – but left them with terrible toothache in the one tooth that remained…but you didn’t tell your virus-riddled subscribers about it because the solution cost money.

You’d have to be an absolute scumbag to withhold that sort of information from someone who was suffering, right?

= = >Then quit withholding solutions from your subscribers!

Okay, so maybe your subscribers aren’t about to have all their teeth fall out [but their problems are still important to them].

So make a quality decision to always, always ALWAYS give them the very best solutions possible, even if those are paid solutions.

In short: Sell without fear or apology – because anything less is disservice to your subscribers.

So let me share with you some tips for boosting your sales…

1. Grab Your Readers Attention With Compelling Subject Lines

It doesn’t do much good to pour your heart and soul into providing solutions if no one is opening your emails.

Sure, once you develop a relationship with your subscribers, they’ll open your emails because they recognize your name and they associate it with high-quality content.

Until that point comes, however, they’re going to make a decision about opening your emails based almost solely on the strength of your subject lines. And that’s why you need to work on creating compelling subject lines that capture attention.

Generally, these are benefit-driven headlines which arouse curiosity (whenever possible or applicable).

For example:

– – Here’s the #1 secret for getting coaching clients…

– – Who else wants to double their conversion rate? (See inside…)

– – Does this free bad breath solution really work?

One word of warning, however. Don’t create non-relevant subject lines, even if they’re super compelling.

You can fool your readers… ONCE. But if they open your email to find that the subject line has nothing to do with the content inside, you won’t fool them again.

They’ll think you are a total jerk and simply stop opening your emails. (And that means no sales for you.)

Next you have to make sure that you…

2. Touch Your Readers Emotions!

People make the buying decision based on emotion, which is why you need to engage readers on an emotional level.

But even if you’re not selling anything, it’s a good idea to engage your reader’s emotions.

That’s because engaging readers ensures they read your entire email, plus it makes the content more memorable.

Here’s the best way to do this…

Start engaging your readers on an emotional level is by sharing stories. For example, you can tell a story of how someone who is very much like your readers overcame the same problem as your readers have.

Sharing this type of story demonstrates to readers that you understand the problem, and you understand their pain. It also reminds readers of their pain (AKA it “agitates” the problem).

It can be beneficial to remind readers of their pain if you’re offering the solution. It’s like you’re saying, “I know this problem is frustrating – now here’s how to get rid of it for good.” You can then share advice or even a product to help them lessen the pain of their problem.

Which brings us to the last tip…

3. Don’t Expect Your Subscribers to Be Mind Readers – Provide ‘Specific’ Calls to Action!

Before you write a single word of your email, think about your goal for this particular email.

Then and ONLY then, create a call to action at the end of the email that supports this goal.

A call to action is where you specifically tell people what you want them to do next. For example:

= = > Click here to claim your copy of this exciting new report – but hurry, this special offer ends tonight!

= = > Click here to join the Facebook Group – you’ll be glad you did!

You can make your call to action even more powerful by giving readers a good reason to click now.

You see, the problem is that if people don’t take action now, then they’ll forget to do it later.

Life gets in the way. Your readers have to go to work, they have to take care of the kids, or maybe they just want to go fishing. The second their eyes leave their screens, your email will become a fading memory.

So create a call to action, and then create a sense of urgency. The first example above does exactly that with the last part (“…but hurry, this special offer ends tonight.”). Whenever possible, create urgency with:

= = > A limited-time offer. (“Ends tonight.”)

= = > A limited-quantity offer. (“This offer good for the next 100 people who act now.”)

= = > A reminder of what will happen if they don’t take action. (E.G., “If you do nothing, your house will soon be over-ridden with fleas. They’ll be in your carpets, on your furniture, and even in your bed. Click here to get rid of them for good.”)

So, the bottom line for this secret is that you need to learn to sell without fear or apology. Remember, it’s all about helping people, which means that withholding solutions is a disservice to your readers. So never be afraid to help, even if that means recommending paid products.

But remember to be balanced.

Because to go to extremes either way will plant you firmly in the mentally imbalanced state of most email marketers.

Question: What can YOU sell to YOUR list today?

How to Sell High-Ticket Services [Part 2]

How to Sell High-Ticket Services [Part 2]

how to sell high-ticket products and services
An Inside Look at a Business Designed to Help You Make $20,000 to $50,000 a Month…

Today we are going to take a closer look at what a high-ticket product looks like from the client’s perspective.

Again, we will use the example of the package I am currently offering at: www.YourMarketingAudit.com/opportunity

We designed this package to help people become a sought-after

  • Business Consultant
  • Business Coach
  • Marketing Consultant
  • Or to help them see more sales, cash flow and profits if they already are one of the above.

There are 7 Points To Cover:


  1. YOU MUST CREATE COMPELLING BENEFITS FOR THE END USER

Because literally everything stands or falls right there! In our case we have created a complete, done-for-you ‘Business in a Box’ specifically designed to help someone see $20,000 to $50,000 a month in sales.

2. NEXT COMES LEAD GENERATING TOOLS AND SYSTEMS.

In order to help people reach these income levels, we have created a raft of lead generations tools that come branded with the coach, consultant or marketers name/business details.

These Include:
– – 14 Lead generation Videos

– – 10 Checklists

– – Our client also receive the rights to a couple of top-quality courses [almost 500 pages]

The idea behind these is that they are used to ‘Move the Free Line’ in other words; these make fantastic gifts to give to a potential client at first, second or first contacts.

Our buyers also receive a direct-mail letter designed to attract serious leads. As a Copywriter people pay me tens of thousands of dollars to write copy for them so this one thing alone would cost them more than their investment in this entire package.

NOTE: We place huge emphasis on building the ‘Know, Like and Trust’ factor in all marketing activities.

This involves: Positioning the consultant, coach or marketer as the ‘Expert of Choice’ in their market. Because nobody feels compelled to seek out the wise man or woman at the BOTTOM of the mountain!

NOTE: These are all ‘Done For You’ products, which is a huge selling advantage.

Most people absolutely love the idea of saving time and money [not to mention avoiding the stress] involved in product creation… Next Comes Identifying Solutions. 

IMPORTANT: If you were to put a gun to my head and ask me to reveal the number one thing I have discovered in 16 years as a full-time copywriter and marketing consultant, it is this:

People Buy Solutions!

And so in our package, people receive the rights to use our unique:

101-Point Marketing Audit [Assessment]

How This Works:

You simply sit down with a client over Skype, on the phone or face to face and walk them through a series of 101 diagnostic questions designed to create a laser-accurate picture and understanding of exactly where the business is now in regards to marketing and the specific steps the owner needs to implement in order to experience the fulfillment of their specific goals and outcomes.

Note: This is a 100% pitch-free process. But in my own experience it has converted at an astonishing 70 to 80%

Why Does This Work?

Dead simple.

 Solutions! Solutions! Solutions!

More and more we are operating in a marketplace here people seriously don’t want to be ‘sold to’ and they’ll ditch you in a heartbeat if you try.

And yet more and more so-called ‘experts’ continue to push old-fashioned, outdated and ineffective ‘Closing’ techniques.


NEWSFLASH!

FACT: Yesterday’s methods just won’t cut it with today’s marketplace.

FACT: People don’t want your techniques; they want to see, hear and feel that you possess genuine, heartfelt integrity.

FACT: More and more they just want you to just cut the hype and get to the point.

FACT: They want you to answer the WIIFM? “What’s In It For Me?”

And so in the process of walking a prospect through our 101-Point Marketing Audit we simply get to know more about their business, share a few solutions [based on their answers] and by the end both parties have a much deeper understanding of the business.



3. NEXT COMES LEAD CONVERSION. 


Because a sale ISN’T a sale until the money is in your bank.

HOW OUR PACKAGE HELPS TO CONVERT LEADS.

The average business owner will have 35 to 40 areas in their business that they will have agreed they should be doing something about.

And this is where the magic comes in…

You see, the very last thing anyone wants is for you to say:

“Well, John/Mary, when we spoke the other day we identified 45 things you need to fix in your marketing. Here’s our proposal to fix them all!”

No way!

Do that and… they will be running for the hills faster than you can bli

So here’s what we do instead:

“John/Mary as you know, when we spoke the other day and went through the marketing audit, we identified 45 areas in your business where you felt you really need to be doing something. But lets face it, the last thing you’ll feel like doing is trying to fix everything at once.

“And so what I have
done is included a simple proposal to fix the top 5 [sometimes 7] things that are going to have the biggest impact on helping you see the outcomes you desire.”

“So why don’t we get these out of the way first and then come back and look at the other areas?”

NOTE: The above script has seen me use this audit package to create over $750,000 in sales.

We also teach how to create proposals that ‘Give the prospect ownership’ of what is on offer [But that is clients’ only stuff].

4. TRAINING, TOOLS AND SUPPORT

Our clients receive immediate access to several thousand dollars worth of valuable training that covers a vast number of topics.

They also receive access to valuable stand-alone membership websites.

They also get a session with me working personally on their business.

We also provide in-depth training in regards to using the 101-Point Marketing Audit.

Training also covers:

  • Lead Generation
  • Lead Conversion
  • Video Marketing
  • Email Marketing
  • Social Media Marketing

But it doesn’t stop there…

5 . WE INCLUDE ON-GOING TRAINING TEMPLATES AND TOOLS 


These come in the form of checklists, expert interviews, ready-to-be-branded videos for lead generation and much more.

NOTE: As ours in a truly ‘evergreen’ niche [there are always people entering this market] we genuinely envisage the value of this to grow and grow to staggering proportions.

6. DONE FOR YOU SERVICES OUR BUYERS CAN COMMISSION AND ON-SELL FOR A SERIOUS PROFIT

They can offer the following services and outsource them to us. 

We and our team do all the work and they simply add their mark up.

  • Advertising
  • Blog Design
  • Business Planning
  • Content Marketing
  • Copywriting
  • Direct Mail
  • Email Marketing
  • Facebook Marketing
  • Google Adwords
  • Graphics
  • Internet Marketing
  • Lead Generating Reports
  • Lead Generation Systems
  • Marketing Systems
  • Membership Websites
  • Mindmaps
  • Sales Funnels
  • Sales Training
  • Seminars
  • Social Media Marketing
  • Videos
  • Voiceover Work
  • And much more!

7. EXCEPTIONAL VALUE FOR MONEY

Because people love and appreciate this most of all.

There you have it. This is what our own ‘High-Ticket’ package looks like to a potential client.

As you can see, it really has been created to function as a complete ‘Business in a Box’ and is worth every last penny of the current $14,000 investment our clients make to get access to it.

The aim is to give them everything they need in order to go out and get high-ticket clients.

Check out our quick video here: www.YourMarketingAudit.com/opportunity

How to Sell High-Ticket Services [Part 1]

How to Sell High-Ticket Services [Part 1]

how to sell high-ticket products and servicesThe Real Truth About How to Sell High-Ticket Services  [As opposed to the hyped-up ‘smoke and mirrors’ you might have been told]

In This Article We’ll Take An Inside Look at a Business Designed to Help You Make $20,000 to $50,000 a Month…

To hear some Internet Marketers talk, you would think that anyone can sell high-ticket products and services online with little or no effort.

As you might have guessed, more often than not, this is simply a ploy to persuade you to buy their hyped-up training package.

And so, rather than give you a bunch of empty theory, I thought I’d show you what we do in our own business.

Not just how we sell high-ticket products and services ourselves, but also to help you do the same.

NOTE: In our case, we have created a ‘Business in a Box’ to help people become a high-ticket Business Consultant, Business Coach or Marketer.

So please keep that in mind as you read the rest of this article.

1. First, You Need Systems!

Your own package/service must be systemized. You must have seriously good lead generation, lead conversion and follow-up systems.

How We Generate Leads For Ourselves:

A] We have created seriously good lead generation videos – including two 7-part lead generation courses [both of which we could easily sell for $500 each].

B] We Provide Immediate Solutions. We have also created a very comprehensive marketing checklist [again something we could easily charge serious money for]. This checklist has been specifically designed to help people find immediate solutions for their marketing problems.

C] We Give First. We give prospects complimentary copies of a couple of top-quality marketing courses [that we own the rights to] up front with no strings attached.

NOTE: I paid a total of $10,000 to obtain the rights to these two courses. Please understand that we are not giving people some flimsy eBook that was quickly thrown together in a day and a half.

Why We Do This:

The idea is to build the ‘Know, Like and Trust’ Factor by giving exceptional value in our very first encounter with a prospect.

In our own business, we despise ‘high-pressure’ sales techniques and so we never use them.

D] All Our Marketing is 100% Solutions Based. This is because when you have the solutions people seek, literally everything flows from there!

E] We Speak to People On Skype. At the end of the day, people just want to know if your product or service is a fit for them.

We have found the quickest and easiest way to ascertain if our ‘Business in a Box’ is right for someone is to simply speak to them.

NOTE: I said ‘Speak’ to them. Not ‘Sell’ to them. Seriously – people don’t want to be ‘Sold’ to.

We simply explain what is involved and we describe how they could use it to make serious money.

There is no sales pitch. No sneaky, manipulative, ‘close’ just a friendly conversation and people either love what they see or they don’t.

2. The Importance of Pre-Qualifying Your Prospects!

We use a simple video to explain our offer, which then invites people to pop their details into a simple form to request more information by way of a one on one Skype consultation.

Very Important: The form format that we use delivers laser-targeted prospects.

It outlines the exact investment required, gauges their interest level and provides vital insights as to where they are at in regards to business at this moment in time.

You can see this in action here:

www.YourMarketingAudit.com/opportunity

The Offer Itself. Your offer has to be one of genuine quality. In our own case, we literally do provide a complete ‘Business in a Box’ that includes quality materials and systems to help a consultant, coach or marketer to generate leads, it also:

  • Accurately identifies what their potential client needs in regards to marketing
  • Positions them as the expert of choice in their chosen niche [because nobody seeks out the wise man or woman at the bottom of the mountain].
  • Converts prospects into a high-ticket clients and…
  • Provides a range of top-quality ‘done-for-you’ services that you can provide as part of your service to them.

HINT: Our team does the work, [Websites, Copywriting, Videos, Graphics etc] you simply provide the brief and add your markup.

But we don’t leave it there.

4. Ongoing Training. At the time of writing, we have just added a substantial lead generation course that our buyers can use as a point of contact with new prospects.

HINT: Imagine how impressed YOU would feel if a potential coach, consultant or marketer gave you one of the most cutting-edge lead generation courses you had ever seen as a gift the very first time they made contact with you.

Not only do we give our buyers an immediate collection of exceptional quality training materials, we add to this each month.

5. Traffic. No matter what you sell, you need targeted traffic. High-ticket offers are no exception to this. In our own case, we are very active in a few Facebook groups that we have started.

You could say that we have facilitated community and become one of the places where our target market hangs out online.

We have a strong emphasis on giving people top-quality information on a daily basis.

Does it take time and effort? Definitely!

But it also pays serious dividends.

In fact, over 12,000 serial entrepreneurs and business owners have joined just a handful of groups we run [with hundreds more applying each month].

6. JV Partners. We have a handful of committed JV Partners who have agreed to promote our package.

We are 100% committed to helping these good people get the message out and  of course they will be generously rewarded each time they refer a sale to us.

7. Walking the Talk. We are using the exact same ‘Business in a Box’ tools and systems in our own day to day business.

In other words, we are living proof that our package works.

Coming Soon: In part 2 we will look at you can help people who buy your high-ticket products and services to see a return on investment.

In the meantime, here is the link to our video: www.YourMarketingAudit.com/opportunity

5 Reasons You Need a Vision in Life and Business…

5 Reasons You Need a Vision in Life and Business…

Chris Bloor BlogThe Vital Importance of Vision…

I have noticed that almost without exception every truly successful business owner that I have ever met in my life is driven by something bigger than simply making money.

They have a vision a burning desire to do something significant with their lives. They are determined to make a difference.

SIDEBAR: There are of course exceptions to this – business owners whose only goal seems to be to accumulate the most expensive toys. In my experience [and I have met several people like this] they are generally quite lonely people. This is because while money makes a great servant, it is a terrible master.

5 Compelling Reasons Why You Need a Vision in Life and Business

1. Having a Vision Connects You to Purpose which in turn makes it easier for you to  you see things in perspective and find meaning in life.

2. Having a Vision [and seeing things in perspective] Helps You to Persevere because keeping your purpose in mind, helps keep you motivated even when the going gets tough.

People all around you might be losing their way but your vision can keep you keeping on long after others have quit.

3. Direction! Having a Vision Keeps You True to Yourself. You are much less likely to adopt someone else’s dream for your life [no matter how sincere and well-meaning they are] when you are aligned with a heart-centered vision of your own.

4.  Having a Vision Helps You Stop Going Around in Circles or drifting along in life. I think the tragedy of our age is that so many are content to live life with all its great potential with little or no purpose. Vision changes that.

5. Having a Vision Opens Doors That Otherwise Would Have Remained Forever Closed, Locked and Bolted. There is something about having a vision that opens doors for you in both life and business. Introductions take place, friendships are made and strategic alliances happen all because you have vision.

6. Having a Vision Compels You to Take Responsibility for Your Life and Business.  You quit ‘Laying Blame’ ‘Justifying’ or looking for excuses and start doing what needs to be done.

7. Having a Vision Adds Value to Everything! Your relationships, your health, your peace of mind, your perspective, your sense of purpose, direction and fulfillment in life are all influenced and impacted as a direct result of you having a specific vision for your life and business.

But… how do you get a vision in the first place?

We will cover that in part two…

NOTE: If  you like the idea of making $20,000 to $50,000 a a business consultant, coach or marketer, check out our special offer here:

www.YourMarketingAudit.com/opportinity

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