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Building Trust in Business

Building Trust in Business

building trust in business chris bloor
Building Trust in Business [part 1]

You are going to discover the shocking truth about how to influence people by simply tapping into a secret, little-known and rarely understood power.
This power is available to anyone who desires it strongly enough.

You don’t have to be rich or smart or handsome/beautiful for this power to work its magic in your life.

Please be warned that what you are about to see and understand is possibly unlike anything you have ever encountered in your life until now.

In fact, regardless of your current social status or financial position, despite anything and everything that has happened in your life up until this point, this changes everything.

Because it is a power so strong that it literally transforms the lives of literally everyone who it touches – leaving an indelible mark on them.

Touch this power and you will never be the same again.

Tap into it and a whole new world will open up for you.

You have probably heard soldiers speak about their first time in battle or a mother talking about the moment she gave birth and held her child for the very first time.

They use words like:

“I knew deep in my heart that my life was never going to be the same again”

“Something changed deep inside me and I saw the world differently from that moment onwards…”

“It changed everything – my priorities – my relationships – my dreams and hopes and goals suddenly had a greater clarity than ever before. It was as though I saw what really mattered in life”

And if I do my job right in this series, you my dear reader, will at least have a greater understanding of what this power is and… some of the ‘specific steps’ that you’re going to have to take in order to tap into it.

At least that is my fervent hope and heart felt determination.

And of course, I am talking about…

==> The Power of Trust

These last few years, especially with the advent of social media (and all the transparency that inevitably accompanies it) a huge and ‘unstoppable’ paradigm shift has started to occur in the entire business marketplace worldwide.

We can sum up this change in just five short words:

“Trust is the New Currency”

[Continued in Part 2]

5 Reasons You Have Your Own Podcast

5 Reasons You Have Your Own Podcast

woman talking with sound waves coming out of mouth

I work with a lot of different businesses, from bolt manufacturers to copywriters and everything in between.

All of them know they have to have a website to survive.

Most of them now consider a twitter and facebook account a standard set of tools to promote themselves.

But… there’s a promotional channel that not many are fully taking advantage of that is rapidly growing… Podcasting.

The Big Opportunity in 2015

Podcasting has obviously been around for many years. But it’s seeing a big surge in popularity with new niche shows and big popular productions popping up all the time.

This American Life gets around 1 million downloads of each episode.

So why should you, in your business, take the time to create a podcast?

#1 Easy to Get Started.

The very bare minimum you need is a computer, a microphone and an internet connection. Oh, and an idea.

I started a podcast over 12 months ago called Business Unleashed. I’m currently getting around 3000 listeners a month.

I’ve currently not invested anything more than setting up a blog in WordPress and using a Skype plugin to record the audio.

#2 Get Ahead of Your Competition.

Although there are over 200,000 audio podcasts in iTunes. It’s likely that your competition haven’t got into podcasting yet. So if you’re the pioneering type, now is the time to get your information and expertise into the ears of your clients.

#3 Create Content on the Go.

Sometimes you’ll get ideas when you’re out and about and it takes time to get back to your office to create a blog post or email. With tools like SoundCloud you can capture your thoughts there and then and publish immediately.

#4 Expert Status.

If you have an audience or client base that is interested in a specific niche, podcasting is a great way of positioning yourself as the deliver of that content.

Because podcasting seems new to so many, there’s a perceived expert status that comes from having your own podcast.

#5 Grow Your Business.

So does the effort of creating and publishing a podcast grow your business? Yes.

That’s if you see it as part of your mix of marketing and you give first before you expect sales. But simply having the access to more people and getting your message to many is a massive opportunity you can take advantage of right now.

Let me know in the comments below if you’re starting a podcast or have already started. You can also chat with me over at twitter.

Is Your Website Fast Enough? Better Check, Google’s Looking…

Is Your Website Fast Enough? Better Check, Google’s Looking…

Google’s been banging on about page speed for a while now and anyone interested in getting decent rankings has been making sure their sites are zipping along nicely. It’s not just for Google that it’s worth making sure your site is fast, it’s because people in today’s ‘I want it now!’ world get bored if they have to wait for huge images to download. Yeah, any more than three seconds and I’m off. I’ve got stuff to do.

Matt Cutts said that although page speed was an influence on ranking, it only affects a very small number of searches and although some Internet Marketing sharks kept trying to sell us products to shave microseconds off the loading time to get better rankings, we knew this was mostly baloney. We knew in our heart of hearts that only really slow sites would get spanked. Time moves on, however.

A Visual Warning That Your Site Is Tardy?

Well, it turns out things may be about to change. As reported on Search Engine Land, it seems Google is testing putting big red marks to slow sites:

Picture from K Neeraj Kayastha
Picture from K Neeraj Kayastha via Search Engine Journal

Holy Kaw! (I think that’s the phrase).

Let’s not panic yet, but this is actually quite significant. If Google’s testing this then we can assume they are taking the page speed thing seriously, but there’s a flip side – what if the red mark attracts people to click?

You can bet your house that they’re going to be testing this to death and finding ways to indicate that a site is slow without attracting clicks like moths to a flame. Can you imagine if that happened? We’d all be uploading massive gifs onto our home pages.

They experimented with authorship and decided it did nothing to help so there’s every chance this will go the same way, but it’s a timely reminder that page speed is an important factor that you should take notice of.

How to Check Page Speed

Luckily, as well as telling you to have a speedy site, Google has some tools to help you achieve it. If you head on over to https://developers.google.com/speed/pagespeed/insights you can pop your website in to the tool that appears and not only will it tell you your current speed, it will explain how to make it faster.

Ha! They've got some work to do with YouTube!
Ha! They’ve got some work to do on YouTube!

Is It Worth Doing?

Yes. But not for Google.

It’s going to be a long time before Google really starts hammering websites. Also, they’re probably only going to be going after sites that are really slow. If your site takes over ten seconds to load, consistently (i.e. it’s not just a temporary network glitch) then you’re probably going to see other, faster sites rise above you in the search results. But even that’s not a reason for speeding up your site.

No, you should speed up your site to help your users. They don’t want to be waiting around while your latest opus of a post opens up. They don’t want to be downloading huge files just so they can get to the juicy bit of content – they want it now. Ignore what Google wants, the faster your website is, the more likely people are to share it.

Do it for them and they will reward you by coming back, and that’s always a good reason.

7 Things Dating Taught Me About Marketing…

7 Things Dating Taught Me About Marketing…

chris bloor blog7 Things Dating Taught Me About Marketing… [And Why You Should NEVER Feed a German Shepherd , Fish, Chips, [French Fries] Peas and a Pickled Onion on a Cold Day…]

I was only 17 when I first saw her.

But I remember it just like it was yesterday.

I was living in Inverness, Scotland and I walked past a store window and saw a young lady arranging the window display.

I was ‘Smitten’ [as only a 17 year old kid can be] and knew I had just found the love of my life.

And so I decided to go into the store and ask her out on a date…

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